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“The Escalator Effect” – A Business Fable - Free Download Tomorrow (6/15/2020)

Pasadena, CA – WEBWIRE

Best Seller Publishing announces the release of Neil Goldman’s new book, The Escalator Effect – A Business Fable: Four Essential Steps to Lead and Inspire Your Organization to Rising Success.” It will be available for free download in the Amazon Kindle Store on June 15th.   

The Escalator Effect™ details four essential steps to lead and inspire your organization to rising success. The business model provides a strategy and system to help leaders build and grow meaningful focus and direction; energize and engage their teams; refine their customer (or member) experience; and create and deliver relevant distinction in the marketplace.

If you are a seasoned executive seeking new insights, in a start-up just getting going, a CEO, senior or middle management, a non-profit, or even an aspiring leader or manager, the proven concepts in this book can give you tools and ideas to escalate your personal, organizational, and financial success. The chapters are digestible and actionable quick-reads, designed to inform and inspire the reader to understand and apply the Escalator Factors™ to realize all-win victories in business and life. Buy it today: your adventure and journey awaits.

“The Escalator Effect” by Neil Goldman will be free and available for download on Amazon for 5 days (6/15/2020 – 6/19/2020) at:

“The Escalator Effect” has a 5.0-star rating on Here’s what some people had to say:
“New bank honcho Bob lucks into the best possible airplane seatmate: management expert Ed, who’s full of thoughtful theories that Bob can put into action in his challenging job back home. It’s sort of like a person with some emotional issues getting free help from the world’s nicest therapist. Of course there’s a “system” -- there’s always a system. But Ed also has his finger on some key issues that help people not only succeed at their jobs, but find their work fulfilling. Readable chapters are nice and brief. I wasn’t crazy about all the substitutes for the good old word ‘said’ -- a lot of statements are ‘mused aloud,’ ‘prodded,’ ‘finished’ and ‘laughed.’ But I’ve read a lot about what kinds of jobs millennials desire -- and I work with quite a few -- and I think the points about people wanting to ‘make a difference’ in their work are very applicable to that demographic. I also liked some interesting points re: your mission statement versus your mantra, and customer satisfaction versus customer loyalty. A lot to think about.” – Linda Lamb

“This book is deceptive. The light interchange between the two main ‘characters’ reads almost like a once-upon-a-time fable. But we know that fables have deep meanings. In the business world, the ‘Who Moved My Cheese’ (1998) type of books have always caught on for leaders who want to share messages with their team. ‘Raving Fans’ (2004) comes to mind, too. In the same spirit, ‘The Escalator Effect’ moves us smoothly through the stages of great leadership and is one that can be shared with colleagues and co-workers because of its easy, short chapters, and conversational style. Each chapter begins with a relevant quotation from a variety of well-known business tycoons. Many lessons that we’ve all heard and heard again are refreshed, reframed, and re-tooled. It’s a book with an uplifting message that could be added to any business library, and in the final chapter, ‘UP’ carries its own meaning: finding one’s Ultimate Priority.” – Kathryn Atkins

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Best Seller Publishing is a Los Angeles Publishing Company dedicated to helping business owners and entrepreneurs become “the hunted” with their best-selling books. 
About the Author:

Dr. Neil Goldman is President of Goldman Consulting & Strategy (GCS, Inc.), an organizational development and perceptual research firm founded in 2002. At last count, Neil and GCS had worked with over 500 hundred organizations in 49 states nationwide.
Through research, strategic planning, workshops and consulting services, Neil and GCS provide insights and information for better decisions and better leadership. Effective research and successful leadership share a common purpose – and the core driver of Neil’s work — to facilitate positive change.

Through foundational models developed in 25+ years of consulting and his doctoral work, Neil provides tools to assess and develop focus and success. Key tools here include the Escalator Factors™ and Shared Vision/Distinction™ models for organizations, the Wheel of Leadership™ for individuals, and the 6P™ Model for research. Whether from focus groups, through facilitating planning meetings, brand work, workshops, training sessions, or custom research development, Neil’s continuing objective is to turn research into results, and information into action. 
Neil holds a doctorate degree in Organizational Leadership from Pepperdine University, where he also obtained an MBA with marketing emphasis. Neil’s educational background also includes a B.A. in Communication Studies from the University of California @ Santa Barbara.

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