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Purina announces 2020 BetterwithPets prize winners


Purina has announced the 2020 winners of the BetterwithPets Prize, in a virtual forum streamed live on YouTube.

The BetterwithPets Prize offers two categories and a total prize fund of CHF 120 000, rewarding entrepreneurs who have put forward either a piloted innovation or an idea-stage innovation.

The winner of the piloted category, StreetVet Accredited Hostel Scheme (UK), will receive CHF 50 000, and the runner up, Gamelles Pleines (France), will receive CHF 20 000. The highly commended finalists, Courthouse Dogs Research (Spain), Evi’dence (France), and Reading Dogs (United Arab Emirates) receive CHF 10 000 each.

The winner for the idea-stage category, Homely, will receive CHF 10 000, alongside the highly commended finalists SoliVet (France) who will receive CHF 6 000 and Pet Me (Saudi Arabia), who will receive CHF 2 000.

The prize stimulates and supports innovations that harness the pet-human bond to tackle societal issues, and is organized in collaboration with Ashoka, a pioneer in the field of social entrepreneurship.

The Prize drew more than 150 applications from 23 countries across Europe, the Middle East and North Africa, before eight finalists were selected – five piloted innovations and three idea-stage innovations – for the BetterwithPets Live ceremony, hosted online on 3 June.

For more detail, read the full Purina press release.

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