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FrieslandCampina in top 3 Dutch companies with the best reputation


Our ambition is to maintain this position and, if possible, climb to the second or first. -Simone Boitelle, Corporate Director Corporate Affairs & Communication FrieslandCampina

As far as reputation is concerned, this year FrieslandCampina ranks third in the TOP 30 of leading companies in the Netherlands. The Reputation Institute announced this on 19 May 2020. Research into the reputation of the TOP 30 companies is carried out annually by the Reputation Institute.

The top 4 companies have maintained their position compared to last year because they all saw their reputation scores rise. Philips finished first again, ASML second and Heineken fourth. FrieslandCampina is in good company with this ranking. The fact that FrieslandCampina was able to maintain its position is an achievement since the last year was eventful in several respects.

Simone Boitelle, Corporate Director Corporate Affairs & Communication FrieslandCampina: “This is a great result. Over the past year we have worked hard to make our entire chain more sustainable and I am happy to see that our stakeholders appreciate our efforts. There is of course always more to aspire. Our ambition is to maintain this position and, if possible, climb to the second or first. And we will continue our efforts. In these challenging times, we are doing everything we can to provide our customers and consumers with our nutritious products”.

The Reputation Institute uses the RepTrak© method, one of the most widely used methods. This model is based on seven dimensions and 23 characteristics on which an organisation is assessed. All these elements together result in a reputation score. The pillars measure externally which images are prevalent among the target groups with regard to various subjects related to an organisation. In addition to consumers, the opinions of important stakeholders are also taken into account.

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