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Company-Owned Hallmark Gold Crown Stores to Begin Reopening


Hallmark Cards, Inc. will begin to reopen company-owned Hallmark Gold Crown stores across the United States after temporarily closing stores in mid-March. Stores will reopen with reduced hours and new operational protocols such as enhanced cleaning procedures, social distancing, facial coverings, occupancy limits, and the like. Consumers should call their local store to find out if the store is open and its individual hours of operation.

Independent retailers who own and operate stores within the Hallmark retail network make their own decisions regarding their store operations. Please reach out to individual stores to find out if they are open, operating with reduced hours, or closed.

Hallmark’s COVID-19 task force will continue to monitor this evolving situation, utilizing guidance from the Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), and local public health and emergency response agencies.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide, including about 2,000 Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit

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