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Sustainable Brand Index: Rabobank most sustainable bank in the Netherlands

Consumers speak out about the most sustainable brands in the Netherlands


Consumers have voted Rabobank as the most sustainable bank in the Netherlands. The Sustainable Brand Index, Europe’s largest sustainability brand survey, made the announcement on Tuesday, May 12.

Growing a better world together

According to the Sustainable Brand Index (SBI), Rabobank’s top performance is notable because consumers have rated Rabobank as more sustainable than the “green” banks in the Netherlands. “We are grateful to be recognized for the efforts we make together with our members and customers as a sustainable, cooperative bank,” says Bas Rüter, Rabobank’s Sustainability Director. “In recent years we have focused on embedding sustainability throughout our organization. We meet our customers where they are and help them to make their homes, businesses or investment portfolios more sustainable, step by step.”

Rüter: “Sustainability is staying on the agenda. We use our knowledge, networks and financial solutions to influence important goals such as energy and food transitions. We’re working together towards the Paris climate goals, and also working on making the global food system more sustainable. This is in line with our position as a sustainable, cooperative bank and our mission ‘Growing a better world together.’”

SBI Country Director Annemarije Tillema: “Through the Sustainable Brand Index, we want to increase the importance of a sound sustainability policy and make it transparent towards end users and consumers. We also believe that this current crisis offers opportunities in many sectors that can accelerate systemic changes towards more sustainability and circularity.”

175 brands

The Sustainable Brand Index was released for the 10th time this year and 58,000 consumers participated. The survey took place for the fourth time in the Netherlands and over 7,700 consumers were asked to rate well-known brands for sustainability. In total, 175 brands from 14 sectors in the Netherlands were assessed on the basis of the UN’s global goals for sustainable development.

Sustainable Brand Awards

Tony’s Chocolonely has been voted the most sustainable brand in the Netherlands overall. In addition, winners per industry were also announced: IKEA (Retail), Albert Heijn (Supermarkets), Greenchoice (Energy), ANWB (Mobility), Tesla (Automotive), Landal Greenparks (Travel & Leisure), Tony’s Chocolonely (Food), KPN (Telecom) and Rabobank (Banks).

Responsible consumer choice

The aim of the Sustainable Brand Index is to emphasize the value of sustainability to consumers and to create awareness, so that consumers can make better and more responsible choices in everyday life. The respondents consist of a nationally representative sample of the Dutch population. Brands are selected based on a series of independent parameters, namely: market share, turnover and general brand awareness.

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