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Liz Goodwin Joins Atlantic Records UK As New GM


Atlantic Records UK announced that Liz Goodwin is joining the label as General Manager at the end of April. At the same time, it was announced that Max Lutkin has been upped from Senior Marketing Manager to Head of Marketing.

Goodwin comes to Atlantic from Glassnote Entertainment, where she was UK Managing Director. In her new role, she will be responsible for overseeing the long-term career strategy for Atlantic UK’s diverse roster of superstars and developing artists. At the same time, she will work closely with the Marketing, Digital, Creative, and PR teams to devise and deliver comprehensive, first-class campaigns. Goodwin will report into label Co-Presidents, Briony Turner and Ed Howard.

Lutkin, who has been with Atlantic UK for ten years, will spearhead the label’s marketing strategy, overseeing the execution of campaigns across the roster. He has been instrumental in the development of a wide array of priority acts, including Death Cab for Cutie, Galantis, Janelle Monae, Jess Glynne, Panic! At The Disco, Plan B, Sia, Skrillex, and Twenty One Pilots.

Ed Howard and Briony Turner said: “Over the past two decades, Liz has played a central role in developing the careers of some of the most important and influential artists of our era. Her strategic expertise, combined with her wealth of experience across a broad range of genres, make her a fantastic addition to our senior leadership team. We’re thrilled to welcome her into the Atlantic fold.

“We’re also pleased to recognise Max with this well-deserved promotion. Over the past decade, he’s helped build the careers of many of our most prominent artists, and he brings invaluable experience and deep knowledge to his new post.”

Goodwin noted: “I’ve always admired the incredible team and world-class roster of artists at Atlantic, and I’m delighted to be joining the label at such an exciting time for the company. I’m really looking forward to working closely with Briony, Ed, and the team to embark on this new chapter and to collaborate with all their amazing artists, managers, and partners. I can’t wait to get started.”

Lutkin said: “Atlantic’s philosophy of artist first, combined with innovation, creativity and passion is central to every aspect of the work we do. I’m proud and delighted to take on the role, to continue to deliver on these principles, and to break new ground alongside Briony, Ed and the incredible Atlantic family to develop generation-defining artists.”

Goodwin started her music career as a Label Coordinator at ZTT Records in 2000, before moving to Polydor Records in 2001. While at Polydor, Goodwin rose through the ranks, becoming coming Head of Marketing and then Head of Campaign Strategy. During this time, she was responsible for developing and overseeing the creative and marketing strategies for a range of artists including Lana Del Rey, for which she was instrumental in setting the approach and aesthetic tone for her first three albums. She also led the award-winning* campaign for Elbow’s The Seldom Seen Kid, which sold over 1 million copies in the UK, as well as countless other campaigns for the likes of Eminem, Imagine Dragons, Lady Gaga, Shura, Snow Patrol, and more.

As UK Managing Director of Glassnote Entertainment since 2016, Goodwin led the company through campaigns for established and breaking artists, including Childish Gambino, Dylan Cartlidge, Half Moon Run, Mosa Wild, and Jade Bird. She was named in Music Week’s Women in Music Roll of Honour in 2018.

It was also announced today that Katie White, who joined Atlantic from VICE Media in 2018, will be leaving the business in the summer, but will continue to act as a strategic advisor to the label. During her tenure as GM of Atlantic, she oversaw the delivery of Ed Sheeran’s No.6 Collaborations Project and the return of Marina and James Blunt, as well as the onboarding of new artists such as Maisie Peters and Kojey Radical.

Callum Caulfield, Marketing Director, has also left the company.

* Elbow’s The Seldom Seen Kid won Music Week’s Award for Artist Marketing Campaign Of The Year in 2009

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