Youniquely Living in the Gig Economy

The gig economy, a free market system where independent workers enjoy contract positions, is continuing to boom in 2020. At this juncture, experts estimate that 40% of the American economy is made up of independent contractors participating in this type of work.

There are several reasons for the rise of the gig economy. As technology continues to advance, the workforce has increased in mobile work that can be done from anywhere. We, as a society, need traditional office space less and less. Freelancers, meanwhile, are selecting temporary jobs and projects around the world, while employers select the best individuals for specific projects from a larger pool than that available in any given area.

Many contractors in the gig economy feel like in this model, they can improve their work-life balance over what is possible in many traditional jobs. Plus, many independent contractors are able to pursue their passions, over what they feel they would have to settle for in a conventional office environment.

Derek Maxfield and Melanie Huscroft, a brother-and-sister team, founded Younique in September 2012 with a mission to uplift, empower, and validate women across the globe. Derek and Melanie maintain that they firmly believe that all women should feel valued, smart, and empowered through opportunities for personal growth and financial reward.

With the uncertainty of times we are currently living in, many might be left wondering if there is still an opportunity to find their voice to make an impactful income in the economy. With so many individuals out of work due to the COVID-19 virus and its impacts on the world, we still want to be able to find our “thing.” Companies like Younique allow you to make your own hours in the comfort of your own home while staying safe, staying sane (which, let’s face it, is extremely important during these trying times), staying active, building a support network, and building a steady income.

There is an ever-expanding array of options for purchasing makeup in the digital landscape. From brick-and-mortar stores like Sephora who now have an online presence, to monthly subscription boxes like Ipsy and Birchbox, consumers are now finding more and more ways to try different brands and types of makeup and skincare solutions.

Younique is confident that women around the globe will learn from their fellow Y-Sisters about the benefits of quality ingredients, passion for a product, and a desire to feel special. They even offer the Younique Love It Guarantee.

Plus, the company’s try-on tool app, the Younique Beauty Guide, allows you to virtually test out the wide range of shades available in different products, which you can do from the comfort of your home. Who needs to go to the makeup counter or Sephora or Ulta when you can test out some gorgeous lipstick from the ease of your kitchen or backyard using Younique’s Online Beauty Guide?

Younique claims that their cosmetics development processes ensure that their products contain high-quality ingredients for healthier-looking skin. The result, says Younique, is a beautifully efficacious product that can be compatible with virtually every skin type. Companies like Origins and Pacifica are on the market providing natural makeup solutions, but they are not providing consultations to customers in the way that Younique is. Beauty products benefit the skin while making us feel our most gorgeous.

It can be daunting when you see makeup artists on YouTube or social media creating amazing looks, and you do not know the first thing about makeup. The cool thing about companies like Younique is that they teach you all about their products. One Younique Presenter, Cassie Rich, said that Younique uncovered her passion for makeup, and now, she is encouraging other women to not be afraid of playing with color. “A lot of the girls that are on my team said no at first, explaining ‘I’m not like you, I don’t know how to do makeup,’” she said. “I showed them an actual picture of me when first I joined, and I told them, ‘You do not have to know how to do the makeup!” Many learned the basics, but with social media and tools, we can learn more. Besides, it is never too late to learn new tricks.

Every day, hundreds of women experience the excitement of joining a family of like-minded women who inspire them to reach their true potential and achieve the things they’ve always dreamed of in a supportive, safe family environment. Working for yourself can give you the security you need to thrive in uncertain times while sharing things with others that inspire you.

Contact Information

Aaron Jones

Digital Marketing Manager

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