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COVID-19 Response: How the Coca-Cola North America System is Supporting Communities and Frontline Responders


WEBWIRE

Throughout its 134-year history, The Coca-Cola Company has operated in times of crisis and tapped its network of partners, suppliers and stakeholders to provide not only financial resources, but also logistical, technical and marketing expertise to support communities in need. 

The Coca-Cola system, with production facilities and franchise bottling operations across the United States, continues to make and deliver the essential beverages local stores and communities need during this challenging time.  

But the company, its local bottlers, suppliers and employees are doing more than delivering drinks in the communities they call home. Local teams are finding ways to re-deploy resources to help meet the needs of first responders, healthcare workers, community organizations and more.

Providing Supplies and Transportation to Help Make Masks for Healthcare Workers and Frontline Responders

In the Boston area, thousands of face shields are being assembled for delivery to medical centers around the region, with more in the works. Ray Dube, sustainability manager at Coca-Cola Beverages Northeast, saw an opportunity to provide much-needed logistics and supply chain support to help nonprofit makerspace “MakeIt Labs” produce face shields to protect front-line healthcare workers.

Ray connected MakeIt volunteers with Coca-Cola plastic recycler UltrePet and packaging manufacturer EasyPak to donate and transport clean PET plastic sheeting to make the specialty shields. EasyPak donated approximately 6,000 pounds of clear PET sheeting, and Coke Northeast delivery trucks transported the Coke system’s first large-scale donation of PET sheets. 

In partnership with MakeIt Labs and packaging supplier Sonoco, Coca-Cola also helped transport 6,000 pounds of plastic sheeting from Sonoco’s warehouse in North Carolina to Georgia Tech in Atlanta. Tech students and other groups will use the plastic sheeting to make 50,000+ plastic surgical shields for healthcare workers in the Atlanta area.

Another supplier, Filmquest, has generously agreed to donate 1,200 pounds of polyester film that will be assembled by MakeIt Lab volunteers into plastic surgical shields and donated to hospitals.

Helping Supply Hand Sanitizer and Personal Protective Equipment (PPE)

The Atlantic Coca-Cola Bottling Company is responding to an urgent request from the University of Iowa Hospitals and Clinics for hand sanitizer and for donations of personal protective equipment (PPE) by hosting a drop-off location at their offices and rewarding people who donate with free eight-packs of Coca-Cola’s new AHA sparkling water. The Coke bottler is producing hand sanitizer at its Atlantic, Iowa bottling facility and donating it  to the University of Iowa Hospital System.  

Additionally, two suppliers – Western Container and Southeastern Container – are working with Coca-Cola bottlers and alcohol distilleries to create plastic bottles that can be filled with hand sanitizer solution and donated to healthcare and public safety workers. Western Container shipped two truckloads (over 200,000 units) of 500-ml bottles to Whiskey Hollow Distillery in Valley View, Texas. These bottles will be custom labeled by the distillery as donated hand sanitizer to Texas-area hospitals.

Providing Financial and In-Kind Support to Community Organizations

The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company, is awarding $13.5 million in grants to five nonprofit organizations working on the front lines of the U.S. and Canadian humanitarian response to the coronavirus pandemic. The latest grants support organizations focused on providing relief to first responders and residents of economically disadvantaged communities, both in the company’s hometown of Atlanta and across North America. Read more about the organizations receiving the grants here.

In addition to financial donations, the company and its bottling partners continue answering the call for beverage donations wherever possible. To date, the Coca-Cola system has donated over 740,000 beverages to support community organizations, food banks and frontline responders throughout the U.S.

Assisting our Hometown Partners

Coca-Cola is donating hand sanitizer, wipes and other cleaning and disinfectant supplies to the Salvation Army Red Shield Shelter in Atlanta to ensure they can continue to safely serve the needs of Atlanta’s homeless and disadvantaged during this crisis.


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