Jumia and RB Partner to Provide Consumers Access to Hygiene Products in Africa

Jumia, the leading e-commerce platform in Africa has announced a major partnership with RB, the global health products manufacturer to help consumers access hygienic products at the lowest price.

The partnership will provide a steady supply of hygiene products such as soap bars, disinfectants, and liquid hand wash at affordable pricing. These products are facing  growing demand from consumers taking hygiene precautions to prevent the spread of the COVID-19. Jumia will be taking 0% commission on Dettol, JIK and Harpic, and will reinvest the initial commission into discounts on the consumer price.

RB is financing free shipping nationwide on all listed products. Consumers will be able to access all products from the “Stay Safe” page on Jumia, co-owned with RB.

“We are proud to work closely with RB through the “Stay Safe” campaign, which shares consistent information about COVID-19 and provides access to key hygiene products at the most affordable price possible for our consumers,” Romain Christodoulou, SVP Jumia Group.

The partnership will also provide critical information around COVID-19. RB has created the Mythbuster website to help update consumers on risks and best practices to avoid the virus from spreading. Jumia is creating several awareness campaigns which direct consumers to both the ‘Stay Safe’ page and the ‘Mythbuster’ website.

“RB is delighted to partner with Jumia to ensure that access to the highest quality hygiene and health products is a right, not a privilege. By financing nationwide free shipping in all markets where Jumia operates, from capital cities to more rural areas, RB is providing a fair access to supply for all consumers, regardless of their location,” said Bart Meermans, SVP RB Health Africa/ Middle East / Turkey.

“The Federal Competition & Consumer Protection Commission welcomes the proactive, innovative and socially responsible approach Jumia and RB have adopted in addressing potential supply shortages in key hygiene products, ensuring affordability and accessibility, and promoting awareness regarding COVID-19.  FCCPC appreciates this and encourages similar dynamism that is consumer focused and provides value to consumers and society at large. We look forward to successful outcomes from this collaboration and will provide required regulatory support that the intention for affordable access is not frustrated or exploited by any, and that those who demonstrate corporate social responsibility are not at a competitive disadvantage against those who do otherwise” said Mr Babatunde Irukera, the Director General of the Federal Competition & Consumer Protection Commission of Nigeria (FCCPC).

The partnership will cover 8 of the markets where Jumia operates, Algeria, Egypt, Ghana, Kenya, Morocco, Nigeria, South Africa and Uganda.

About Jumia

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and thousands of sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payment of online transactions within the Jumia ecosystem. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people’s lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

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