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Retrospekt reimagines iconic 90’s Barbie Polaroid analog instant film camera


Two decades after the Barbie Polaroid camera was first released in 1999, Retrospekt is proud to bring the two iconic brands back together again. With this new collaboration Retrospekt pairs a classic Polaroid 600 instant analog camera with a bold, Barbie-themed exterior based on the graphics and colors of the original Barbie Polaroid camera from the dawn of the new millennium. 

Built by Retrospekt and officially licensed by Polaroid and Mattel, each camera features  refurbished parts from vintage Polaroid 600 instant cameras made in the 1980s and 90s. Faithfully restored to work just like new, these original parts are integrated into freshly molded plastic housing featuring the classic Barbie logo and colors. The restored internals and redesigned exterior provide a quintessential instant photography experience wrapped in a classic Barbie package — fit for instant film novices and seasoned pros alike. 

The camera will be available for the first time via Retrospekt ( on March 8, 2020 and on future stops of the Barbie Truck Totally Throwback Tour, a traveling pop-up merch truck celebrating Barbie’s 60-year iconic heritage and the fans who love her.


Retrospekt refurbishes instant film cameras, offering restored vintage models and launching new custom collaborations with both national and international brands—all released as official Polaroid products. Since 2008 they have pursued vintage electronics and the delight of analog technology, breathing new life into Polaroid and 35mm cameras, portable cassette players and classic gaming consoles from their home base in Milwaukee, Wisconsin. Visit for more information on Retrospekt and its offerings. 


Polaroid is one of the world’s most trusted, respected and recognizable brands, with a rich 80-year history built primarily on Polaroid instant cameras and film. The company’s complete range of products was designed to deliver the fun, instant gratification and creative freedom for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in the instant photo sharing that Polaroid pioneered, is the mark of genuine Polaroid branded products. For more information visit
Polaroid, Polaroid Color Spectrum, Polaroid 600 and Polaroid Classic Border Logo and trademarks of PLR IP Holdings, LLC, used under license.


Mattel is a leading global children’s entertainment company that specialises in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & FriendsTM and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at

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