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Compliance at Seara 2020 Convention


We took advantage of the Seara Nation’s energy to get closer to Business during the 2020 Seara Convention, an event that took place between January 5th and 8th in Foz do Iguaçu-PR, and focused on team integration and sharing of strategies and plans for the year 2020.

Compliance Officer Marcelo Proença shared the results of the training, the premises of the JBS Ethics Line and the Compliance website at the Convention.

Fernando Meller, HR executive director, comments on the relevance of Compliance having participated in the Convention: “It is important to bring all employees closer to our Compliance program. Our Team, especially the one going to the field, needs to be trained and qualified to act according to the best practices, ethically representing the Company and the conduct of each one. We had a very positive feedback on the presentation at the Convention, because in addition to bringing practical and important information, it also strengthens the role of the leader as a multiplier of good practices with the teams in their units of activity ”.

Together, we can build a more healthy and transparent environment. Always do the right thing, no matter the situation!


About Friboi
With more than four decades of history, Friboi - JBS ’beef business unit - revolutionized the market by de-commoditizing Brazilian beef and building a reference brand in the market. The company maintains some of the most recognized beef brands in Brazil, with a broad product portfolio, comprising the namesake and market leader Friboi, Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, which serve several public. With a focus on guaranteeing the origin, quality and safety of the food delivered to the consumer, from animal welfare to the delivery of the final product, the Company adopts the best sustainability practices throughout its value chain, and monitors its suppliers. livestock steadily through the use of satellite images, georeferenced maps of the farms and monitoring of official data from public agencies. Friboi is present in more than 150 countries and currently has 37 production units throughout Brazil.

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