GDPR for Dummies

The General Data Protection Regulation (GDPR) is a complex set of rules you’ll need to follow if your organisation has any dealings with people in EU countries or if your organisation is established in the EU.  A must-read for small business owners, GDPR For Dummies, by internationally renowned data protection lawyer and GDPR expert, Suzanne Dibble, provides simple steps to help you quickly and easily get to grips and comply on an ongoing basis with these new requirements and avoid fines of up to $27million. 

These regulations apply to all organisations established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU. In the book, you’ll discover how GDPR applies to your organisation in the context of marketing, employment, providing your services, and using service providers.

In relation to Brexit and the UK leaving the EU, following the end of the transition period, when the EU GDPR will cease to apply, the UK will adopt its own version of the GDPR which is very similar to the EU GDPR. The effect of Brexit on data transfers and on data protection for organisations within the UK is covered within the book.

Suzanne explains how to prevent costly fines, regulatory investigations, customer complaints and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business. 

The book explains the complexities of the GDPR in language that anyone can understand.  It is practical, relevant and comprehensive.  If you’re processing personal data - whether you’re part of a company, a charity, or an association, this is the book for you.

Suzanne Dibble is available for interview, comment or by-lined articles on topics relating to GDPR and data protection, including:

• News items related to data protection and privacy
• The fundamentals of GDPR and how to get started to protect your business
• Why you need to be aware of the consequences of GDPR non-compliance
• How to keep your marketing GDPR-compliant
• Top tips to plan how you’ll deal with a data breach
• Ten GDPR resources
• Ten must-have skills for the Data Protection Officer
• Ten ways to train employees to be good stewards of data

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About the author:

Suzanne Dibble is a multi award-winning business lawyer who has advised multi-national corporations, private equity-backed enterprises and household names on billion pound projects.  Since 2010 she has focused on helping small businesses with their day to day business law requirements.  She combines her knowledge of large organisations with a deep appreciation for entrepreneurship, especially online businesses, to provide practical, relevant advice.

Having worked with Richard Branson, Simon Woodroffe and many other famous entrepreneurs and having been a board director of a £100m+ turnover company, Suzanne is particularly commercially minded and entrepreneurial in her outlook.

Suzanne was inspired to write GDPR For Dummies following the success of her Facebook group, GDPR for Online Entrepreneurs.  In this group, the largest social media group (which grew to 40,000 members within 2 months) on the topic of the GDPR, Suzanne has been able to help tens of thousands of small business owners, charities and organisations from around the world via her numerous video guides, online training sessions and live Q&As.

Suzanne has regularly appeared on TV and Radio including:  Watchdog, BBC Newsnight, Sky News, BBC Radio 1, BBC Radio 5 Live and LBC.

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 GDPR For Dummies

by Suzanne Dibble LLB, CIPP/E

Published by John Wiley & Sons

Paperback original US$29.99/ £23.99

ISBN: 9781119546092