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ComfyChoices Certified by the Women’s Business Enterprise National Council

Cleveland, GA, USA – WEBWIRE

Aurora Enterprises, LLC dba ComfyChoices (, a business specializing in manufacturing of consumer soft goods is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Development Center, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).
“Like all entrepreneurs, my innovations are driven by my personal needs, later tempered by the market,” begins Michelle Hung, the founder of ComfyChoices.  “One of my initial creations was orthotic compatible slippers. What that meant was that one’s feet, including mine, didn’t have to do without their medical support when the work shoes came off and the comfy slippers came on.  As the market matured for my ComfyChoices slippers, my sales included both medical and consumer channels.”
“My childhood in Hong Kong never prepared me for the cold winters of North America, which led to development of my no-bulk fleece lining, an insertable thermal legging allowing the choice of affordable fleece lined comfort for our everyday wardrobe,” she adds.
Continuing, “As a woman, it is comforting to know that like minds at the WBENC are creating a collaborative brain trust and business network that is difficult to achieve on my own.  I am deeply appreciative of my recent inclusion.”
WBENC’s national standard of certification implemented by the Women’s Business Development Center is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women.
By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.
To learn more about Aurora Enterprises, LLC dba ComfyChoices, please visit
About Aurora Enterprises, LLC dba ComfyChoices:
Founded by Michelle Hung in 2016, Aurora Enterprises, LLC dba ComfyChoices is a woman owned soft goods manufacturer based in Georgia USA providing economically priced innovative products utilizing high quality materials that consistently deliver unique solutions to both end users and the medical market.
About WBENC:
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit

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 Comfy Choices
 Therapeutic Slippers
 No-bulk Fleece Liners

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