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Billebeino’s innovative e-commerce packaging is impressive and eco-friendly


The impressive e-commerce packages of the clothing brand Billebeino receive positive customer feedback and respond to the growing demands for sustainability. Digitally printed packaging made by Adara Pakkaus Oy, and printed onto Metsä Board’s white kraftliner, changes prints according to the collection’s theme. Digital printing allows for variable printed patterns while optimising order quantities. The high brightness of the kraftliner gives stunning colour reproduction. It is a strong, yet lightweight and recyclable material, making it a sustainable choice.

“Sustainability is an important part of our brand. Most of our clothing is made from recycled materials. We do not make instant fashion, but durable, responsibly produced clothing. Therefore, corrugated board as a packaging material is a natural choice for us. It is important that our products arrive undamaged to our customers and that the packaging can be easily recycled,” says Juhani Putkonen, CEO of Billebeino.

E-commerce accounts for about 65% of Billebeino’s total sales. “The changing prints of the e-commerce package have been well received by our customers, and package openings are presented on social media,” Putkonen continues.

Billebeino is a company founded in 2015 by Juhani Putkonen and Ville Leino. The company is named after Ville Leino. When he played ice hockey in the NHL, his name was often changed to Bille Beino.

Adara’s digitally printed E-wave kits use MetsäBoard Classic WKL (135 g/m2) on the surface and MetsäBoard Natural WKL Bright (120 g/m2) uncoated white kraftliner on the back. Metsä Board is part of Metsä Group, a forerunner in sustainable bioeconomy.

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Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards and forerunner in sustainability. We produce premium lightweight folding boxboards, food service boards and white kraftliners for consumer goods packaging as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. We aim for completely fossil-free mills and raw materials by 2030.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2019, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki..

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Metsä Group

Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.

In 2019, Metsä Group’s sales totalled EUR 5.5 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.

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