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“Leaders Under Fire” is Now Free on Amazon for 5 Days (until 2/21/2020)

Pasadena, CA – WEBWIRE

Best Seller Publishing announces the release of Jeff Chatterton & Conway Fraser’s new book, Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis.” It will be available for free download in the Amazon Kindle Store on February 17th.  
A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you’re a ’Leader Under Fire,’ the next few moments can be an incredible opportunity… or they can destroy your career.

In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don’t work anymore. Many companies these days have no plan whatsoever and are simply sitting ducks.

Today, managing a PR crisis is ALL about speed. With 24-hour news cycles and social media mobs, if you’re not controlling your message by lunchtime, you could be convicted in the court of public opinion before dinner. Speed kills careers.

“Leaders Under Fire” is for anyone who values their reputation, and understands how fragile it is today. Leaders who have spent decades building reputations have seen them destroyed in minutes. We’ll help you avoid those traps.

This executive-length book uses real-life examples to illustrate what works - and what doesn’t - in managing a crisis. We’ll also introduce you to two fictional CEO’s who handle their crisis in very different ways. You can follow their story throughout the book as they learn some lessons the hard way - so you don’t have to.

“Leaders Under Fire” by Jeff Chatterton & Conway Fraser will be free and available for download on Amazon for 5 days (2/17/2020 – 2/21/2020) at:

“Leaders Under Fire”has a 5.0-star rating on Here’s what some people are saying:

“Any business leader may face a crisis. This book is a powerful, to-the-point walkthrough of what exactly to do when faced with the court of public opinion, and why. More importantly, how one can take decisive action ahead of time—now—to strengthen the company and the leader to potentially even prevent major fallout. A must-read for all business owners in today’s social media warrior world.” – AC 

For More Information:
For more questions or to schedule an interview about this press release please contact us at (626) 765-9750 or email

Best Seller Publishing is a Los Angeles Publishing Company dedicated to helping business owners and entrepreneurs become “the hunted” with their best-selling books. 
About the Author:
Conway Fraser and Jeff Chatterton are in the business of changing the stories people tell about you. They left award-winning careers in journalism to help restore public reputations because they recognized that bad things happen, even to good companies. Fraser and Chatterton have crisis communication clients on six continents and have operated in many industries, including mining, tourism, construction, policing and technology. They consider it a success when their clients don’t make the evening news.

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 Public Relations
 Crisis Control

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