Fujifilm Introduces the FUJINON GF45-100MMF4 R LM OIS WR Lens

FUJIFILM North America Corporation is pleased to announce the launch of the standard zoom “FUJINON Lens GF45-100F4 R LM OIS WR” (hereinafter “GF45-100mmF4 R LM OIS WR”) in late February 2020.
This new lens joins the current family of interchangeable GF Lenses, designed for the GFX large format^*1 Camera System and covers some of the most frequently used focal lengths by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses--the GF32-64mmF4 R LM WR and the GF100-200mmF5.6 R LM OIS WR. Together, these three lenses provide photographers with a broad range of focal lengths, accommodating a wide range of shooting styles and enabling them to become incredibly versatile and creative.
Combining rugged construction with high-performance optics, GF45-100mmF4 R LM OIS WR is an incredibly versatile lens that is perfect for capturing nature, landscapes, or portraits. Featuring powerful 5-axis image stabilization, one super ED lens element, and a near-silent, high-speed autofocus motor, this is the perfect tool for creating images in challenging and unpredictable situations. Its dust- and weather-resistant construction allows the lens to operate in temperatures down to 14 degrees Fahrenheit/-10 degrees Celsius and its high-resolution performance and wonderfully smooth bokeh will capture the atmosphere of any scene or subject.
Product features:
 
Astonishing image-resolving power and wide tonal reproduction
The GF45-100mmF4 R LM OIS WR lens consists of 16 elements in 12 groups, including three aspherical elements, one Super ED element and one ED element to effectively control spherical aberration, field curvature and chromatic aberration. This minimizes the negative effects of various forms of aberration, such as luminance shift and color bleeding, to deliver astonishing image sharpness.
 
Compact and lightweight large format standard zoom
Weighing 2.2lb (1,005g), measuring 5.69in (144.5mm) long, and having a diameter of 3.66in (93mm), the lens is extremely portable and compact despite being a 2.2x zoom for a large format camera system.
 
Fast, quiet and highly-accurate AF
The use of an Internal Focusing system has minimized the size and weight of the focusing group, which is driven by a linear motor to achieve fast, quiet and highly accurate AF.
 
 
Powerful image stabilization
The lens is equipped with five stop image stabilization (CIPA guidelines), allowing photographers to make the most of the high-resolution sensors found in GFX System cameras, especially when making images hand-held.
 
Highly robust design that withstands various shooting conditions
The lens has 11 seals for dust and weather resistance to allow for peace of mind in tough environments, allowing for operation at temperatures down to 14 degrees Fahrenheit/ -10 degrees Celsius.
 
The GF45-100mmF4 R LM OIS WR lens will be available in late February 2020, at a manufacturer’s suggested retail price of $2,299.95 USD and $2,999.99 CAD. For more information, please visit https://fujifilm-x.com/en-us/products/lenses/gf45-100mmf4-r-lm-ois-wr/.
 
*1　An image sensor that measures 55mm diagonally (43.8mm x 32.9mm), providing approx. 1.7 times    the area of a 35mm full-frame sensor
 
About FUJIFILM North America Corporation, Electronic Imaging Division
For more information, please visit www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
 
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
 
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
 
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FUJIFILM and FUJINON are trademarks of FUJIFILM Corporation and its affiliates.
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Contact Information

Daniel Carpenter

Manager, Marketing Communications

Fujifilm North America Corporation

daniel.carpenter@fujifilm.com