Punk, Royals and Shoreditch: first UK nhow hotel to open in London

NH Hotel Group recently opened its first nhow property in London at the beginning of January

Concept and Design

nhow is a brand that surprises and inspires its guests by offering them an unconventional experience, which is unique to each hotel’s location. nhow London is part of the exciting new development 250 City Road.

London-based Project Orange is responsible for the interior design, taking on the theme ‘London reloaded’. Throughout the hotel, bold and fresh design takes inspiration from traditional British icons, such as the Royal Family, London landmarks and the underground. All have an unconventional and contemporary take, with stand-out features including a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights, a reminder of the city’s famous church bells.

Colourful textures will confront contemporary art in the rooms, creating an unforgettable version of London. Punk will meet high tech style, while graffiti will appear alongside unconventional images of past monarchs.

With a nod to the future, Henry the robot will be on hand to ensure newly arrived guests have an enjoyable stay at London’s hottest new lifestyle hotel.

Location and Facilities

nhow London is situated on City Road, on the fringe of Shoreditch, long regarded as one of London’s most dynamic and creative hubs. The hotel plays homage to both the area’s industrial past and technological future.

The eight-floor hotel will house 190 vibrant rooms, a restaurant conceptualised as a reinvention of the British pub, bar, gym and three meeting rooms called Laboratories.

About nhow hotels

nhow is NH Hotel Group’s disruptive hotel brand, known for its iconic establishments. Inspired by the cities in which they are located and designed by the leading creative minds of our times (Foster+Partners, OMA, founded by Rem Koolhaas, Karim Rashid, Sergei Tchoban, Teresa Sapey and Matteo Thun, among others), nhow is simultaneously a hotel and a creative hub. Each nhow establishment becomes a landmark in its city, a melting pot for creativity.

At a nhow hotel everything is unexpected, through-provoking and surprising. Every room, restaurant and lobby are an invitation to meditate, a call to take action in our lives, as embodied by the slogan #changenhow. Each guest will live their own personal experiences with one thing in common: the wow factor! Located in key urban districts undergoing a transformation, the nhow hotels quickly emerge as landmarks for self-discovery and experimentation through ’artivism’. Why wait? The time is now, nhow