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Nestlé raises the bar in coffee roasting with Roastelier for out of home


Nestlé today announced it has launched Roastelier, a compact coffee-roasting solution that will allow baristas to unlock and simplify the art of roasting in the shop. Passionate coffee consumers will now be able to experience the roasting process in their neighborhood café and will get to taste customized coffee blends made with freshly roasted beans. Thanks to Roastelier, passionate baristas are able to provide an authentic and complete coffee experience, including roasting, allowing for ultimate freshness.

The Roastelier solution includes a range of top grade arabica coffees sourced from select coffee growing regions around the world. These coffees are carefully assessed for many quality parameters within Nestlé’s factories and are then taken through the first step of roasting using their proprietary knowledge and equipment setup – referred to as ‘Prime Roast’ – to ensure consistently good results batch after batch.

This launch highlights Nestlé’s leadership in coffee innovation within the broad coffee category, to further create customer value and enrich consumers’ experiences.

Reinhold Jakobi, Head of Nestlé Professional Strategic Business Unit, Nestlé, said: “We have developed Roastelier in less than twelve months, capitalizing on our R&D expertise in beverage system technologies. With this artisanal on-site roasting solution, baristas can now offer hassle-free, freshly roasted coffee, with hundreds of personalized blends at their fingertips, to cater to the increasing diversity of consumer tastes and desires. This significantly enhances both authenticity and ’coffee cred’ at their outlets. The novel solution will help passionate baristas become master roasters.”

The system is equipped with a QR code reader that recognizes the coffee type and offers a range of roasting profiles defined by master roasters at Nestlé and programmed into its database. Through an intuitive user interface, baristas can personalize the roasting of the coffee beans and access several sensory profiles from the selected bean types to create their house blends.

Roastelier is also a service platform that provides tools and guidance to shop owners, to differentiate and expand their offerings, for example by selling their own signature roasted coffee beans. The system has a ’plug & play’ filter connected to the roasting device for simple and efficient management of gas emissions naturally produced during roasting.

“Our goal is to put baristas at the heart of the craft, opening up new creative avenues for them to delight their customers and capture more value from their businesses,” added Jakobi.

The Roastelier solution is removing the hurdles that baristas face when trying to put in place a roaster in the shop: sourcing green beans, trial and error when programming roasting profiles, managing smoke emissions and reducing coffee waste.

Roastelier is being rolled out in Greece and Scandinavia and will be launched across Europe and Latin America in 2020. It will be endorsed by Nestlé’s global brand – Nescafé or its local coffee brands such as Zoégas in Scandinavia or Buondi in Greece.

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