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Home Shopping Retailer Turns Browsers into Buyers with Oracle Cloud

South African online retailer Home Choice remodels its planning processes and modernizes the shopping experience to drive sales and customer satisfaction

Redwood Shores, Calif. – WEBWIRE

Home Choice, one of South Africa’s largest home shopping retailers and financing providers, has deployed Oracle Retail Cloud in just 12 weeks to deliver the products and offers that turn browsers into buyers. Shoppers look to Home Choice to discover name-brand furniture, electronics, and appliances at competitive prices. Offering a wide range of easy finance options, the retailer engages customers in finding and purchasing housewares via its website, catalog, and call centers. With Oracle Retail, the Home Choice team is shifting from legacy, manual processes to a best in class planning and optimization solution that unifies processes and integrates data science into decision making to drive more sales and better customer satisfaction.  

“Home Choice is focused on delivering a compelling assortment of products that meets market demand across multiple geographies. The Oracle Retail Cloud Services allow us to adopt a more scientific approach to planning and markdowns quickly,” said Dirk Oberholster, chief information officer, Home Choice. “The flexibility of the solution also enables us to configure and extend capabilities to meet business requirements without touching the base code.”

In  Oracle’s “Setting the Bar: Global Customer Experience Trends 2019”, nearly 16,000 global consumers surveyed are seeking preferential treatment based on their relationship with  brand. Roughly half (48 percent) say that offers or discounts which are better than what anyone else can get based on their loyalty to that retailer are ‘absolutely essential’. With a single view of inventory, Home Choice will be able to understand how customers interact with the brand to make better buying decisions and deliver relevant offers that compel a passive shopper to purchase.

“Oracle Retail is empowering the Home Choice team to deliver the right products to the right location and channels at a compelling price using science and optimization,” said Mike Webster, senior vice president and general manager, Oracle Retail. “As Home Choice places the customer at the center of the value chain, Oracle will enable them to interact with customers on a more personalized level.”

Home Choice is adopting Oracle Retail Merchandise Financial Planning Cloud Service, Oracle Customer Experience (CX) Commerce, Oracle Retail Assortment Planning Cloud Service, Oracle Retail Science Platform Cloud Service, and Oracle Retail Offer Optimization Cloud Service. Home Choice is centralizing its planning process by adopting the best practices built into Oracle Retail Merchandise Financial Planning to drive inventory productivity and profit. Additionally, the modern architecture of Oracle CX Commerce leverages the power of data to curate engaging experiences that drive online conversion rates and in-store traffic.

In the first phase, the team deployed Oracle Retail Merchandise Financial Planning Cloud Service with support from Cognira, a Gold level member of Oracle PartnerNetwork (OPN). Simultaneously, Oracle Retail Consulting worked to finalize the implementation of Oracle CX Commerce. The company evaluated competing products and selected Oracle based on its deep retail functionality, cloud offerings, and proven ability to support growing businesses.

About Oracle Retail

Oracle is the modern platform for retail. Oracle provides retailers with a complete, open, and integrated platform for best-of-breed business applications, cloud services, and hardware that are engineered to work together. Leading fashion, grocery, and specialty retailers use Oracle solutions to accelerate from best practice to next practice, drive operational agility, and refine the customer experience. For more information, visit our website

About Oracle

The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at

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