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CTA, AARP Team Up With Professional Football Hall of Famer Joe Montana to Host Business Pitch Competition at CES 2020

Las Vegas, NV – WEBWIRE

For the second year in a row at CES® in Las Vegas, the Consumer Technology Association (CTA)® Foundation will host a business pitch contest – sponsored by AARP Innovation Labs – to recognize sports, fitness and related innovations that can provide health solutions to help people stay in the game as they age. 
Professional Football Hall of Fame quarterback Joe Montana will be the event moderator. AARP CEO Jo Ann Jenkins, CTA Foundation Executive Director Stephen Ewell, and P&G VP of Innovation Capability Julie Setser will join a panel of industry thought leaders as judges. The contest is on Thursday, Jan. 9, 2020, at 1 p.m. PT at the startup stage in Eureka Park at the Sands – all CES 2020 attendees are invited to attend and help select the winner. 
The eight companies invited to pitch are: 

  • CareWear (Nevada, USA) – This is a wearable, wireless, FDA-registered LED light patches for athletes in all sports. CareWear Light Patches are designed to help reduce pain and accelerate recovery.
  • Naolu Brain Tech BrainUp (Beijing, China) – A brain-computer interface product KANG is like a gym but for the brain, designed to provide various practical applications such as 20 minutes deep sleep aid, brain and mental state examination, and brain training programs.  
  • Rothem (Kyiv, Ukraine) – Smart bicycle backlight is a device invented to help predict collisions between a bicycle and a vehicle and warns the vehicle driver before the collision happens with a loud sound and flashes of the backlight.  
  • SmartyPans (California, USA) – SmartyPans is a sensor-enabled cookware that automatically computes nutrition information of home cooked meals and allows users to create their own recipes, which are formatted by AI. 
  • Strig (Gyeonggi-do, South Korea) – Strig is a massage tool with micro-current and micro-vibration that is designed to help relieve muscle pain and aid in faster recovery. 
  • Triple W (California, USA) – DFree is a wearable device. Its purpose is to help predict when you need to go to the bathroom. Its sensor uses ultrasound to continuously monitor your bladder and sends notification to your phone when your bladder is almost full so you know when to go. 
  • Yoganotch (New York, USA) – Yoganotch is an AI yoga coach in which people wear a few tiny Notch sensors designed to help them practice yoga more safely and efficiently with real-time personalized feedback on their technique.   
  • Zibrio (Texas, USA) – The Zibrio SmartScale uses a highly sensitive algorithm to help measure a person’s postural stability and fall risk in a 60 second standing test.  

“We had an incredible response from companies creating innovative solutions that can help to keep us active as we age,” said Stephen Ewell, executive director of the CTA Foundation, which links seniors and people with disabilities with technologies to enhance their lives. “I look forward to seeing them compete at CES 2020 and selecting a winner but, ultimately, calling attention to innovations in accessibility technology is a win for everyone.” 
In the U.S., the connected solutions market for seniors is expected to reach nearly $30 billion by 2022, according to a recent study by CTA.
For more information on the CTA Foundation, this event, and all their CES 2020 activities, visit

by Riya Anandwala Director, Industry Communications

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