A win-win situation for both parties: SAP.iO Foundry brings London & Partners on board as a mentor

SAP, the market leader in business software, has founded the SAP.iO Foundry to support young companies, in order to promote innovation both inside and outside the SAP world.

The participating teams of the global accelerator program receive cross-industry training and mentoring sessions for 12-14 weeks from internal and external experts, support for integration with SAP applications and access to SAP customers. The programmes end with a Demo Day, during which the startups present their solutions to SAP customers, partners and investors.

For the past few months, the German team from London & Partners has supported the SAP.iO Foundry program as a mentor in two German cities – Berlin and Munich. As the Mayor of London’s official promotional agency, London & Partners offers founders advice on internationalization and go-to-market strategies, set-up in London and access to the local eco-system. The mentoring sessions are the ideal first step to make it easier for young start-ups who want to expand into London to enter the local market.

Matthias Frank, Vice President London & Partners Germany: “This partnership is a win-win situation for all: through this partnership, SAP provides its cohorts with customized information about one of the most attractive marketplaces in the world, giving attendees valuable tips on how to be efficient and successful in the London Eco-system and London & Partners can present the diverse opportunities in London to fast-growing companies. ”

About SAP.iO Foundries

Founded in 2017, the SAP.iO Foundries focus on accelerating early-stage SaaS startups in the B2B segment to expand the SAP ecosystem. Further SAP.IO foundries are represented in San Francisco, New York, Paris, Tel Aviv, Singapore, Tokyo as well as Berlin and Munich.

About London & Partners

London & Partners is the official promotional agency of the Mayor of London. It represents London and seeks to invite companies, events, students and visitors to the city. The goal is to increase London’s presence internationally, thereby generating new jobs and growth.