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H&M Introduces Delivery by Bicycle in The Netherlands

We are so happy to now offer customers in the Netherlands the possibility to get their online fashion finds delivered by bicycle. We want to use our size and scale to drive positive change towards climate-smart solutions and are so excited about this test.


In the Netherlands†H&M has teamed up with which covers about 30 cities in the country. To keep CO2-emissions to a minimum, picks up the parcels at H&Mís warehouse with biogas vehicles and then deliver the parcels by bicycles from local hubs. The new service is a next-day delivery option and priced as our regular next-day delivery.†

ďWe are happy to see an increasing interest for sustainability among our customers and hope they will love this new climate-smart way of getting their fashion finds delivered to their homes. We look forward to evaluating this pilot project and to reveal new exciting projects when it comes to climate-smart transportsĒ.† -says Pascal Brun, Head of Sustainability at H&M.

With a growing online business, transport is becoming an increasingly important focus area for us. We want to ensure that our logistics is as energy efficient as possible as our aim is to become climate positive by 2040. This means that we will work to reduce more greenhouse gas emissions than our value chain emits.

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