JT launches two new tobacco stick products for Ploom S: Camel Regular and Camel Menthol

Japan Tobacco Inc.(JT)(TSE:2914) announced that it will launch two new tobacco stick products for Ploom S, a Heated Tobacco product, “Camel Regular” and “Camel Menthol”, from January 20, 2020. The new products will be gradually available nationwide at the affordable price of 460 Japanese yen, offering a total of six tobacco stick products for Ploom S.

“We are pleased to announce the launch of our first-ever Camel brand tobacco stick products. Since its first launch in the United States in 1913, Camel brand has been well received by consumers in over 100 markets all around the world, evolving over time but always preserving its high brand equity”, said Toru Takahashi, Vice President of the Marketing Group Product & Brand Division. “‘Camel Regular’ provides a smooth taste of well-balanced, rich tobacco flavors while ‘Camel Menthol’ allows consumers to enjoy a strong menthol flavor with a refreshing coolness until the last puff.”

Ploom S, a Heated Tobacco product, enables consumers to enjoy a superior taste of tobacco leaves through JT’s unique “Authentic Tobacco Flavoring Method” and the most suitable heating temperature, while reducing the some smell. Compared to cigarettes, it produces less than 5% odor(*1) and achieves more than 90% reduction(*2) in the levels of measured potentially harmful constituents.

• *1Results of the research based on the three-point comparative odor intensity indication method by six people who have passed the olfactory test. Cigarette smoke and Ploom S tobacco vapor, which contains constituents derived from tobacco leaves, were diluted with odorless air in the bags, and the odor of each bag was statistically quantified as the “dilution factor of just no odor”.
• *2It does not imply that the health risk associated with the use of the product is relatively small compared with that of cigarettes. It compares the amounts of nine constituents, the WHO recommends reducing as a priority, which are contained in one puff of cigarette smoke and one puff of a tobacco vapor of Ploom S. Standard test cigarette (3R4F) was selected as the test cigarette product.

• Camel Regular for Ploom S
Type: Regular product
Taste: A smooth taste of well-balanced, rich tobacco flavors
Price: 460 yen

• Camel Menthol for Ploom S
Type: Menthol product
Taste: A strong menthol flavor with a refreshing coolness
Price: 460 yen

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Japan Tobacco Inc. is a leading international tobacco company with operations in more than 130 countries. With over 63,000 employees, it manufactures and sells some of the world’s best-known brands including Winston, Camel, MEVIUS and LD. The JT Group is committed to investing in Reduced-Risk Products (RRP) and currently markets its tobacco vapor products under the Ploom brand and various e-cigarette products under the Logic brand. The Group is also present in the pharmaceutical and processed food businesses. For more information, visit https://www.jt.com/.