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CellaVision, Sysmex Europe and Sysmex America extend distribution agreement for CellaVision™ DM-products


December 14, 2006 - CellaVision AB (publ), which develop and sell imaging products for routine analysis of blood, have extended their exclusive distribution agreements with Sysmex Europe and Sysmex America for another three years in order to meet the demand for automated systems for digital cell morphology.

CellaVision’s cooperation with Sysmex has developed during the past years and has resulted in a gradual market penetration and sales growth. The exclusive distribution agreements with Sysmex Europe and Sysmex America have been extended by three years. The agreements comprise Europe, the USA, and parts of Asia, and imply that Sysmex Europe and Sysmex America will continue selling, marketing, and supporting CellaVision’s products with exclusive rights within agreed geographical areas. CellaVision’s earlier distribution agreements with Sysmex Europe and Sysmex America were signed in 2001 and 2004 respectively. In addition to the already existing markets in Europe, the US, and parts of Asia, the agreements now also comprise Great Britain, Spain, Portugal, various countries in the Middle East, as well as South Africa.

”We are very satisfied with our cooperation with Sysmex in Europe and America. Sysmex is one of the leading international companies within laboratory diagnostics. The fact that Sysmex will continue marketing and selling our systems for automated analysis of blood cells to their clients gives us a very strong sales distribution channel and the opportunity to penetrate other markets,” says Yvonne Mårtensson, CEO of CellaVision.

With CellaVision’s products for automated cell analysis Sysmex Europe and Sysmex America offer their clients a complete range of automatic instruments for blood analysis, thereby standardising and increasing efficiency in manual microscopy.

About Sysmex Europe, GmbH
Sysmex Europe GmbH is a subsidiary of Sysmex Corporation, a leading international company designing and producing diagnostic solutions for medical laboratories world-wide. Located in Hamburg Sysmex Europe GmbH is taking care for bringing the latest healthcare relevant developments to the European-, African-, Middle East-, and Arabic markets through affiliate companies and local co-operation partners. Co-ordination of marketing and service activities and communication of regulatory- and market demands to the Japanese mother company made Sysmex the market leader for haematology systems in Europe. The brand name Sysmex is well known and respected world-wide as being synonymous for innovation and reliability of products and services.

About Sysmex America, Inc.
Based in Mundelein, Illinois, Sysmex America, Inc. is the U.S. headquarters of Sysmex Corporation (Kobe, Japan), a leading international manufacturer of medical diagnostic systems focused on hematology, hemostasis, immuno-chemistry, particle counting, urinalysis and laboratory information systems. To meet the needs of different global areas, Sysmex has its own corporate network of marketing, production, research and development in 14 countries, including Sysmex America, Inc. Its products are sold and supported in more than 150 countries. Sysmex offers customized in vitro diagnostics and IT solutions that enhance clinical information and increase productivity by integrating technological innovation, automation platforms and information solutions for all of its customers around the world. Sysmex America, Inc.’s website is located at

About CellaVision AB
CellaVision AB is the market leading supplier of imaging products for routine analysis of blood. The company has a core competence in development of software for automatic image analysis of cells and cell changes for applications in health and medical care. The company develops and markets systems for automatic differentials of white blood cells and red morphology, and software for education and quality assurance of differentials. The company’s associates have expertise in advanced imaging analysis, artificial intelligence, and automated microscopy.

The company headquarters are in Lund, Sweden. The company also has a U.S. subsidiary in Jupiter, Fl, USA.


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