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PBS Names Maximilian Duke Vice President, Station Strategy and Development

Arlington, VA – WEBWIRE

PBS announced that Maximilian Duke has been promoted to the newly created role of Vice President of Station Strategy and Development. In this role, he will create and execute strategies for building station capacity, supporting leadership development and enhancing critical skills for station staff members.

“Max is a proven leader who has extensive experience working with local stations to expand across new platforms and enhance digital infrastructure,“ said Jim Dunford, Senior Vice President, Station Services. “We are focused on engaging audiences when, where and how they consume content. Having Max take on this expanded role will help PBS and the entire system remain a vital and valued resource for millions of Americans.”

Duke began his 20-year public media career at PBS member station WPBT2-South Florida PBS, where he developed and implemented the station’s digital media presence. He later went on to serve as the station’s VP of Content and Community Partnerships. At PBS, he has played a central role in helping local stations navigate the new digital age through various initiatives such as the Digital Immersion Project. Funded by the Corporation for Public Broadcasting, this program provides station staff with the skills, techniques and strategies they need to sustain and grow their organization’s digital operations, content creation, analytics and marketing efforts.

Most recently, Duke served as Senior Director of PBS’s Station Products & Innovation team. He is a graduate of the University of Miami.

About PBS
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’s premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV— including a 24/7 channel, online at, via an array of mobile apps and in communities across America. More information about PBS is available at, one of the leading dot-org websites on the internet, or by following PBS on TwitterFacebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at or by following PBS Pressroom on Twitter.

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