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Nestlé Purina announces the second BetterwithPets Prize


Nestlé Purina, in collaboration with Ashoka (a pioneer in the field of social entrepreneurship), has announced the launch of the second BetterwithPets Prize, which offers up to CHF 120,000 to social innovators who are harnessing the power of the pet-human bond.

New for this second edition are two application streams and an expanded geographical scope. Purina is on the search for social innovations both piloted/implemented and idea-stage that are focused on harnessing the mutual positive power of the pet-human bond for the health and wellbeing of society. The latter stream, idea-stage innovations, is specifically aimed at young innovators, from 18 to 25 years old.

Now accessible to more countries across Europe, Middle East and North Africa, the 2020 Prize application process will be open from November 25, 2019 and will close on January 28, 2020.

Applicants for the Purina BetterwithPets Prize will get the chance to win prizes totalling CHF 120,000, up to CHF 100,000 for piloted/implemented innovations and up to CHF 20,000 for idea-stage innovations. In addition, the finalists from the piloted/implemented innovations stream will be eligible to participate in an accelerator program whereas the finalists from idea-stage innovations will have the opportunity to participate in a co-creation lab, both designed to support finalists in the development of their projects.

A total of ten finalists will be invited to attend the Purina BetterwithPets Forum in France on 3-4 June 2020, where the winners will be announced.

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