Deliver Your News to the World

Electrolux takes guesswork out of blending through smart appliance developed with partners


As it continues to expand the smart kitchen ecosystem, Electrolux has launched a connected blender that uses technology derived from collaborations with smart kitchen startup Drop and global culinary institute Le Cordon Bleu to simplify and personalize the consumer experience.

The new Master 9 Multi Blender helps users to get optimal taste results thanks to an app developed together with Drop who Electrolux partnered with in October last year. The Electrolux Master X app enables the user to access multiple dedicated programs and recipes – the app then communicates the right speed and duration for each recipe to the blender. Each recipe and step has been carefully developed with Le Cordon Bleu who joined forces with Electrolux last year to shape the future of cooking habits.

“We want to make the cooking experience simpler and more personalized for the consumer and the new Master 9 Multi Blender is a great example of how we can work with experts to do just that. Combining the culinary know-how of Le Cordon Bleu’s professional chefs with cutting-edge app technology from Drop, our new blender offers the connected consumer precision that you just can’t get with regular blenders. Achieving professional blending results in the home has never been easier”, says Electrolux VP Consumer Product Daniel Wentz.

Launching this month in Thailand and Korea, the blender will roll out to other markets in Asia from next March.

About Le Cordon Bleu

With a network of more than 35 schools in 20 countries, Le Cordon Bleu is the world’s leading network of Culinary Arts and Hotel Management institutes. The role of Le Cordon Bleu is to teach a whole range of technical and University training programs for working in the restaurant, hotel and tourism industry.

Founded in 1895, Le Cordon Bleu Institute has been teaching the techniques and expertise inherited from the great names of French cuisine for 120 years. Every year, the network of Le Cordon Bleu Institutes trains 20 000 students of 100 nationalities in cuisine, pastry, bread-making, wine, and hotel management.

About Drop

Drop is a leading tech firm specializing in recipe and kitchen appliance technology. Through development of its Kitchen OS platform and Drop Recipes app, Drop is inspiring home cooks to make food more. Drop’s fast-growing team with a love of great food at its core is spread out across offices in San Francisco, California, Dublin Ireland and Zaragoza Spain. Each recipe and appliance partner added to the platform makes for an even stronger kitchen OS. Visit /

( Press Release Image: )


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.