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New Version Of eztxtmsg Mobile Marketing Service Makes It “EZ” For Small-to-Medium Sized Enterprises To Grow


Additional features allows everyone from restaurants to retailers to boost sales, build customer loyalty and increase retention

(NEW YORK) – Dec. 12, 2006 – eztxtmsg(SM) (, a self-service permission-based mobile marketing service, has just released its new version, 2.0, which includes extra features to enable small-to-medium sized businesses to easily reach customers on the go and drive revenue. Since its inception, businesses from event producers to ecommerce sites to restaurants, have leveraged eztxtmsg to send immediate and relevant information to users via mobile SMS and text messaging.

As part of award-winning global marketing agency ipsh! (, eztxtmsg capitalizes on its parent agency’s deep expertise in creating effective and successful campaigns for major brands, such as Pfizer, Discovery Channel, Carl’s Jr. and Elizabeth Arden .

Designed for any business to take advantage of the service without any technical know-how, eztxtmsg is hosted online and doesn’t require any software installation, making it affordable and simple to use. Companies are able to send messages directly to users, who opt-in through a number of potential channels, and capture data about those users for future campaigns.

“We have found that small businesses also want to take advantage of mobile technology for marketing and promotional purposes, but need solutions that are simple and within their budget,” said Deepen Shah, eztxtmsg lead architect.


In addition to current features, including the ability to schedule text-message message delivery in advance, tracking tools that enable businesses to continuously update their databases and advanced spam protection, the new version of eztxtmsg includes enhanced reporting and web site and text messaging tools, including:

• Short code integration: Enables subscribers to text message a keyword to be opted into a list, as well as automatically text message to opt out of any or all lists they subscribe to. For example, a local pizzeria that allows people to text message into the eztxtmsg shortcode 46604 with the word ‘pizza’ to help generate customer loyalty and traffic; the pizzeria would then send out weekly or monthly ‘text or mobile coupons’ (mCoupons) to patrons to redeem for discounts on food or other services.
• Easy to build member lists: Clients can create a form on their website or email campaigns that allows them to capture subscriber information easily.
• Improved Reporting: New generates reports that help businesses analyze the success of their campaigns.
• Reply back text: Clients can set-up the system so that a reply text gets sent back to a subscriber if they text in with a keyword. The reply text can be used to confirm receipt of a text, thank the subscriber for participation or send a customized response of an event or promotion.


Businesses have been successfully using eztxtmsg to send group messages, build lists from their web sites, track customer usage and create loyalty.

A news and information web site and portal about raw food, (WLIR) wanted a service that would allow visitors to sign-up to receive mobile alerts directly from the site and its email newsletters. WLIR is now leveraging eztxtmsg to send daily and weekly ‘raw food’ alerts (which also includes a reminder to visit the site) to people who want tips on how to eat healthy and live a healthy lifestyle.

“We have been seeing more traffic to our web site since we started using eztxtmsg,” said Dhrumil Purohit, founder of “By sending mobile text messages we are able to build a stronger community of people who are devoted to the raw food movement and keep our visitors apprised of new trends, regardless where they are located.”

Additionally, restaurants and event producers are using eztxtmsg to provide VIP service to customers, boost revenue and reach their target demographic. For instance, Newport Beach, Calif.-based Ten Restaurant Group sends out 5,000 text messages every two weeks about parties, events and promotions for its ultra lounge/bar, Tentation, where customers can book tables in advance or show a text message to get into show for free. As a result, Ten Restaurant Group has seen great success: users consistently call the number they receive via mobile to book table service and customers show the text message at the door to take advantage of the no cover promotion.

“Before we used eztxtmsg we had to rely solely on traditional advertising, which is expensive, as well as word of mouth, to draw people to Tentation,” Shervin Azodi, manager of Ten Restaurant Group’s nightlife division, said. “By using mobile, we can directly market to, and reach the audience who are most likely to come to the lounge and purchase table service. Additionally, the immediate response from users helps us gauge how many customers we are likely to expect for an evening and provide special service to these people, which builds a stronger connection to the club.”

In addition to these businesses, other small enterprises, including financial services, real estate agents, non-profit organizations, doctors and lawyers have used eztxtmsg to enhance their marketing campaigns.

eztxtmsg pricing is designed for the businesses with packages starting from $36/month. Additional details about pricing can be found at:

About eztxtmsg
eztxtmsg is a turnkey, web-based service that simplifies management of mobile marketing campaigns. The project kicked off in 2003 to meet the need for small and medium sized enterprises to easily use an affordable and powerful permission marketing tool with extraordinary service. eztxtmsg is a service mark of ipsh!, part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York, and London. Visit for more information.

About ipsh!
ipsh! is the award-winning, full service, global mobile marketing agency. With nearly 1,000 campaigns since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying. ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York and London.

Omnicom Group Inc. (NYSE-OMC) ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Media Contact:
Vijay Chattha


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