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Emma is revolutionizing the life insurance industry with its 100% secure online chat platform.

Montreal, Quebec, Canada – WEBWIRE

"Our goal is to provide a human, professional and accessible service to all our clients while allowing the advisor to do his job well," concludes Deschatelets.

Emma is a financial security advisor registered with the Autorité des marchés financiers who accompanies and answers all questions of the user by instant messaging, in the comfort of his home. Created to accommodate the busy lifestyle of the new generation best, this Startup is the first in Canada to offer the purchase of life insurance entirely online according to the existing law.

“We read and analyzed the law carefully. We have structured an online process fully compliant with the regulations in force. Our method aims to foster the relationship of advice between the client and his advisor,” says Félix Deschatelets, president and co-founder of Emma.

This process is a real innovation in the field of life insurance. Offering access to a registered advisor and not to a robot is essential for the company: “The parameters behind the purchase of life insurance are much more complicated than just buying online. The role of the advisor is to educate and guide the user to the right products to protect his family correctly when needed. It is a responsibility that we have at heart,” says Félix Deschatelets.

The user of the Emma platform must first answer a few questions to define their life insurance needs better. The algorithm developed by the company can then analyze the needs of the user with simplicity and speed to recommend the best product on the market. The user then chooses the option that best suits his budget.

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