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Retail Zipline Partners with Grupo Juguetron to Improve In-Store Customer Experiences Across Mexico

Trusted by major retail brands including Lush Cosmetics and BevMo!, Retail Zipline expands global reach to include Mexico’s LEGO certified store operator

San Francisco, Calif. – WEBWIRE

Retail Zipline, the leading communication and execution platform for retailers who believe in the power of the store experience, announced today that its platform was selected to ensure quality customer experience by leading Mexican toy company, Grupo Juguetron. Utilizing Retail Zipline’s platform, Grupo Juguetron will ensure all LEGO certified stores across Mexico are delivering leading retail experiences. The announcement is a major milestone for Retail Zipline as the company continues its global outreach and expansion in order to empower 1 million retail employees by 2025. 

To compete with the convenience and efficiency of e-commerce giants, global retailers are embracing dynamic in-store experiences as a means of differentiation to engage and delight customers. By implementing Retail Zipline’s platform, Grupo Juguetron joins the experience economy on a global scale. The platform replaces disjointed tools like email and bulletin boards, moving communications between headquarters and store teams into one place, enabling store associates to prioritize their tasks, feel engaged with their work, and deliver great experiences for their customers. 

“We’re excited to continue to equip global retailers with the tools they need to elevate their in-store experiences,” said Melissa Wong, CEO, and co-founder of Retail Zipline. “We’ve loved watching The LEGO Group’s success since kicking off our partnership across 90 stores in 2018 and we’re excited to see how Grupo Juguetron’s adoption of our platform will further expand the memorable experiences offered in their stores.”

Grupo Juguetron is Mexico’s leading toy developer, manufacturer, distributor and retailer. Since its establishment in 1969, the retailer has expanded to more than 120 stores throughout the country and was selected as the exclusive LEGO Certified Store Operator in 2017. In partnering with Retail Zipline, Grupo Juguetron is further empowering store associates to create engaging in-store experiences. 

“With Retail Zipline’s platform, our employees can make better and faster decisions,” said Alfredo Siman, Chief Business Development Officer at Grupo Juguetron. “By remaining same-day compliant across our stores, managers and in-store associates can spend less time in the backroom deciphering messages and more time on the floor executing experiences and delivering on the brand promise.” 

This news comes on the heels of Retail Zipline’s $9.6 million Series A led by Emergence with participation from Serena Williams through her venture firm, Serena Ventures. Comprised of experts in retail who’ve seen communication challenges first-hand, Retail Zipline is operating at a global scale, with more than 55 thousand users across 8 thousand stores using the solution in 10 languages.

About Retail Zipline 
Retail Zipline is the leading communications and task management solution for retailers who believe in the power of the store experience. Built with the complexities of retail in mind, Retail Zipline helps headquarters streamline and coordinate communications with the field, in a way that makes store teams happier and more productive. The company’s goal is to improve the lives of one million retail employees by 2025, and the platform is already used by leading brands such as Lush Cosmetics, BevMo!, The LEGO Group, TOMS, Torrid, and others. To learn more, please visit        

About Grupo Juguetron 
Grupo Juguetron is the leader in the development, manufacturing, distribution, and sale of toys throughout Mexico. With over 120 stores nationwide, Grupo Juguetron is comprised of six diverse business units, Juguetron, Juguetero, Price Toys, Expo tus Juguetes, Hobby & Co and LEGO. To learn more, please visit 


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 Retail Zipline
 Grupo Juguetron
 Retail Technology

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