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Serra Capital III SBIC Invests in Champaign-Based Snooz

Champaign, IL – WEBWIRE

Champaign, IL – SNOOZ, Inc., the Champaign-based company that has created the top-rated premium white noise machine on Amazon®, has raised $1.35M in a Series Seed funding round, led by Serra Ventures with participation from Irish Angels and individual investors. 
Launched in 2015 on the heels of a very successful Kickstarter® campaign, the innovative company has experienced rapid growth in the last two years. Expansion into the hospitality market has been a major focus recently, with a number of high-profile hotels now featuring the SNOOZ product as an upscale amenity for their guests.
Matthew Snyder, CEO of SNOOZ commented, “As sleep has emerged as a key focus of the health and wellness space, we think we’re in a perfect position to help improve the bedroom environment for millions around the world. To that end, we’re thrilled to have the support and investment of Serra to help us accelerate our roadmap and continue spreading the good SNOOZ.”
Tim Hoerr, Managing Partner and CEO of Serra stated, “The SNOOZ team is absolutely on its game. In a very short period of time, their premium white noise product has become an international best seller and is now the best rated product in its category. Meanwhile, the product development team has been busy with two new products that will be introduced to the market in Q4. We are grateful to be involved in this rapidly growing enterprise.”
About Serra Ventures
Serra Ventures is an early stage venture capital firm investing in technology companies in underserved geographies across the Midwest and West Coast. Sectors of focus include information technology, devices/instrumentation and agricultural technologies. The profile of an ideal startup is one that has just finished an accelerator program or has been through a round of seed funding to establish and prove a strong product-market fit. 
Serra Ventures, has offices in San Diego, Chicago and Champaign, Illinois. The managing partners are all former successful entrepreneurs who seek to serve their portfolio companies with real-world insight, hard work and a valuable network. In addition to capital, Serra works alongside its entrepreneurs in all areas of growth from strategic planning and partnerships, through business development and capital formation. As portfolio companies scale, Serra co-invests with leading venture firms across the Midwest and West Coast. For more information, visit
About SNOOZ:
SNOOZ’s mission is to help turn your bedroom into a haven for sleep. With a real fan inside every SNOOZ machine and being ultra-portable, SNOOZ offers the premier sleep machine on the market. Experiencing excellent early market penetration, the company envisions building out a full product line and becoming the “go to” company for providing solutions centered on sound.
For more information, visit


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