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Drew Elliott Joins MAC Cosmetics as Senior Vice President / Global Creative Director


NEW YORK – WEBWIRE

MAC Cosmetics announces the appointment of Drew Elliott as Senior Vice President, Global Creative Director, MAC Cosmetics. Elliot will report to Philippe Pinatel, Senior Vice President/General Manager, MAC Cosmetics. Elliot will also add a matrix reporting line to John Demsey, Executive Group President, The Este Lauder Companies.

Elliott will lead all strategy, conceptualization and execution of the creative process that drives the global image for MAC Cosmetics in disruptive ways across all touch points of the consumer journey, including retail, digital, packaging, visual merchandising and multiplatform experiences.

In his role, Elliott will further evolve the brands strong heritage in artistry, inclusion and diversity, trendsetting and expression of individuality to ensure MAC continues to be the premier storyteller in a competitive beauty landscape.

Drews ability to translate consumer data points into creative ideas coupled with his deep knowledge of fashion, beauty, pop-culture and entertainment make him ideally suited to lead creative while fueling the next chapter of MACs growth, says Philippe Pinatel, Senior Vice President/General Manager, MAC Cosmetics.

Elliotts wide-ranging accomplishments and industry recognition reflect his visionary eye and his unique ability to create content that both resonates with global audiences and inspires desired business outcomes. Before coming to MAC Cosmetics, Elliott held the position of Creative Director of ENTtech Media Group which acquired PAPER Magazine. In 2016, Drew was tapped as Creative Consultant and joined the cast of judges on the top-performing series Americas Next Top Model.

Drew is a true industry tastemaker who defines our cultural zeitgeist, says John Demsey, Executive Group President, The Este Lauder Companies. Over his career hes been a friend and partner to MAC and to our artists, giving him unique perspective on how the brand visually takes shape. His inherent understanding of the MAC DNA and shared values with the brand, combined with his unique creative talents and industry expertise, position him well to take on the role of Global Creative Director and re-affirm the brand as a creative force.

About MAC Cosmetics
MAC (Make-up Art Cosmetics), a leading brand of professional cosmetics is part of The Este Lauder Companies Inc. Since its creation in Toronto, Canada over 30 years ago, the brands popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. MAC is now sold in over 100 countries/territories worldwide. Follow MAC on Twitter, Snapchat and Pinterest @MACcosmetics, become a MAC fan on Facebook (facebook.com/maccosmetics), follow MAC on Instagram (instagram.com/maccosmetics), watch MAC videos on YouTube (youtube.com/maccosmetics). For a MAC location visit maccosmetics.com.


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