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Ecommerce Leader Helps Mexican Brands Tap into $12B+ Market Opportunity

Ibushak Drives Efficiencies and Enhances the Customer Experience with NetSuite


Ibushak, a Mexican ecommerce provider, is using Oracle NetSuite to help Mexican brands unlock new revenue opportunities and meet changing customer expectations. With NetSuite, Ibushak has streamlined financials, optimized inventory management and gained a comprehensive view into its core business processes so that it can personalize the customer experience and drive brand loyalty.

Founded in 2004 by brothers Mauricio and Salomon Bouzali, Ibushak is focused on making it easier for Mexican brands to conduct business online. The company currently works with more than 300 brands in Mexico and is tapping into a thriving industry, which is expected to reach $12.77 billion by 2023. To meet increasing demand that has seen its business grow by 120 percent in the last 4 years, Ibushak needed a unified business platform that could automate processes and scale to support its future growth. After careful evaluation, Ibushak selected NetSuite over Microsoft Dynamics and SAP.

“Our father had a successful 30-year career in the Mexican retail industry and taught us a lot, but at the time the industry was just scratching the surface,” said Mauricio Bouzali, co-founder and CEO, Ibushak. “In a single platform, NetSuite gives us the visibility, control and agility we need to streamline operations, drive customer satisfaction and enhance decision making. NetSuite will continue to support us in our journey as we grow well beyond the 300 brands and 62,000 products we have today.”

NetSuite has enabled Ibushak to take advantage of an integrated platform to automate and centralize key business functions including financials, order management and inventory management systems across its eight different business units. With a unified view into its core business functions, Ibushak has been able to provide its customers with the insights required to increase satisfaction and drive brand loyalty. By eliminating manual data entry with online orders, NetSuite has enabled Ibushak to more than double the number of orders shipped without decreasing service level agreements with its customers. In addition, Ibushak has enhanced decision making through increased visibility into financials.

“Technology has transformed the retail industry and consumers now expect things to happen seamlessly on their own terms, whenever and however they want,” said Gustavo Moussalli, LAD senior director, Oracle NetSuite. “Ibushak is helping brands operating in Mexico meet these changing customer expectations and unlock significant new revenue streams. With NetSuite, the Ibushak team will be able to focus on helping brands reach and engage customers in new ways as their business continues to grow.”

About Ibushak

Ibushak delivers the expertise and infrastructure to help companies of any size sell their products and services on the largest ecommerce platforms in Mexico. It also has its own online marketplace, The company provides an end-to-end solution for ecommerce—handling everything from digital marketing to warehousing and fulfillment.

About Oracle NetSuite

For more than 20 years, Oracle NetSuite has helped organizations grow, scale and adapt to change. NetSuite provides a suite of cloud-based applications, which includes financials / Enterprise Resource Planning (ERP), HR, professional services automation and omnichannel commerce, used by more than 18,000 customers in 203 countries and dependent territories.

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About Oracle

The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at


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