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ClubMom Helps Mom Put Personal Time Back in Her Day - Gives Gift of TiVo DVRs to New Moms at Busiest Maternity Ward


New Survey Shows Mom Wants to Have More Time to Watch Her Favorite TV Shows

May 6, 2005 - DALLAS, TX – America’s free national membership organization for moms, ClubMom, is celebrating Mother’s Day by presenting free TiVo® DVRs to new moms at Dallas’ famous Parkland Memorial Hospital. Beginning today, TiVo Inc. (NASDAQ: TIVO), creator of and a leader in television services for digital video recorders, will provide each new mom with a TiVo Series2™ DVR with a product lifetime service subscription. TiVo is ideal because it allows moms to share and experience television, music, photos and other content – whenever their busy schedules allow.
“One of the toughest transitions for women is to become a parent,” said Meredith Vieira, television personality, co-founder of ClubMom, and mother of three. “We’re already stretched thin with the demands of everyday life, and the first thing to go is time for ourselves. What better way to say that you care about mom than to help her put personal hours back in her day. TiVo makes that possible, allowing mom to take control of her TV.”

According to a new survey for TiVo conducted by Synovate, 91 percent of mothers with children would like to be able to watch their favorite TV shows any time they choose. And almost 80 percent of moms who responded to the survey said they would love to receive a TiVo DVR for Mother’s Day. Also, 88 percent of moms surveyed said they’d like to be able to record their kids’ favorite TV shows on a TiVo DVR.

“A TiVo DVR is the perfect gift for new mothers who need to quickly adjust to the challenges of a family, work, and home – but need to be able to choose the time when they’re able to relax,” said Matt Wisk, senior vice president and chief marketing officer at TiVo. “With exclusive features such as Season Pass recordings, WishList searches, and TiVoToGo transfers, moms who bring a TiVo DVR home can enjoy all the great things about bringing home a new baby and still enjoy the pastime of television whenever they choose to watch.”

“Being a new mother brings unique challenges; an ever-changing schedule is certainly one of them. Our patients will benefit from the entertainment flexibility TiVo brings them,” said Cathy Hanold, senior vice president of the Women’s & Infants’ Specialty Health department at Parkland Health & Hospital System. “The birth of a child is always a special event; TiVo makes it even more special this Mother’s Day.”

ClubMom is a free national membership organization for moms with more than 2 million members. Co-founded by journalist, author, and television personality Meredith Vieira, ClubMom recognizes, rewards and celebrates moms for what they do every day by offering rewards and savings from America’s best companies. Vieira, currently a host on ABC’s “The View” and the nationally syndicated “Who Wants to Be Millionaire,” is a former correspondent for CBS’ “60 Minutes.”

The ClubMom TiVo DVR giveaway begins on Friday, May 6 and will go through Mother’s Day, Sunday, May 8. Parkland Memorial Hospital boasts the nation’s busiest maternity ward. 15,726 babies were born at Parkland in 2004, ranking the maternity ward number one in America.

About ClubMom
ClubMom recognizes, rewards and celebrates moms for what they do every day by offering rewards and savings from America’s best companies. ClubMom members connect with other moms online and off, receive relevant mom-information, have their voices heard, and are provided with opportunities to make a difference.

ClubMom Partners include Dodge, Unilever (the manufacturers and marketers of household brands like Lipton®, Skippy®, Hellmann’s®, Dove®, Suave®, Wisk®, etc.), The Home Depot, PepsiCo, Verizon Wireless, Bed Bath & Beyond®, Toys“R”Us®, Nine West, Easy Spirit, Spa Finder,,,, and, – divisions of grocers - Royal Ahold, A&P and Safeway – and hundreds of other companies. These companies recognize mom as the most important consumer and each one is participating in a unique way. Moms can earn points for their purchases, redeemable for items from the ClubMom catalog including housecleaning and spa services, dinners and movies out and vacation getaways.

ClubMom Membership is free! To join, moms can register online at

About Parkland Health & Hospital System
Parkland Health & Hospital System strives to be a community-responsive servant leader dedicated to providing high quality, low cost services that improve the health, well being, and quality of life for persons and communities entrusted to Parkland’s care. Named as one of the America’s Best Hospitals by the U.S. News & World Report for 11 consecutive years, Parkland continues its mission as the only public hospital for Dallas County.

About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO), a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR). Today, the Company continues to revolutionize the way consumers watch and access home entertainment by making TiVo the focal point of the digital living room, a center for sharing and experiencing television, music, photos and other content. TiVo connects consumers to the digital entertainment they want, where and when they want it. The Company is based in Alviso, Calif.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo’s business, services, business development, strategy, customers or other factors that may affect future earnings or financial results. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, “believe,” “expect,” “may,” “will,” “intend,” “estimate,” “continue,” or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the “Factors That May Affect Future Operating Results.” More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the Securities and Exchange Commission, including the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2005, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

TiVo, Season Pass, WishList, TiVo Basic are registered trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.


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