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Salesforce and Microsoft Vets Launch super{set}, a Startup Studio that Builds and Funds Enterprise-Ready Companies

With $1.2 billion in exits, super{set}’s founders are using their proven expertise to launch companies 10x faster and with 5x greater capital efficiency


super{set}, a startup studio, announces it has secured $65 million to found, fund and build data-driven enterprise tech companies. Co-founded by experienced engineer-entrepreneurs from Salesforce and Microsoft, super{set} has begun the buildout of multiple category-winning companies using the super{set} Code, a system that delivers replicable results and opportunities for entrepreneurs and founding teams. 

Co-founded by Tom Chavez and Vivek Vaidya, who together have generated $1.2 billion in exits and a 17.5X return for investors at their previous ventures, super{set} accelerates and de-risks the trajectory of early-stage technology companies through a differentiated approach to people, product, customers and revenue. Core to super{set} is its focus on higher returns, growth, and capital efficiency via the disciplined creation of data-driven, cloud-based applications, and infrastructure for enterprise tech. 

“I know first-hand what it’s like to thrash in an early-stage venture. In the early days of my first company, I lit at least $10 million on fire, and I smell smoke in the industry today,” said Tom Chavez, Co-founder of super{set}. “It’s time for founders to leverage and expend their time and capital judiciously. Company-building is hard, even harder when you’re constantly reinventing the wheel. That’s why Vivek Vaidya, Jae Lim and I are opening up our playbook, which we call the super{set} Code, to help promising entrepreneurs and founding teams avoid missteps, optimize their ownership, and build lasting companies that benefit employees, customers, investors, and the communities we serve.”

Introducing the super{set} Code
The super{set} Code includes playbooks for business model design, go-to-market methods, revenue operations, product management, corporate culture, management best practices and principles, customer segmentation, frameworks for AI, data science and machine learning, as well as shared support for legal, financial, and human resources. 

“I’ve built a lot of software along the way, and many of the problems recur or at least rhyme with ones we’ve seen before,” said Vivek Vaidya, co-founder of super{set}. “We’re intentionally eliminating redundant technical work and cultivating a collaborative environment where great engineers get a chance to build enterprise-ready companies.”  

A team of seasoned technology, sales, marketing, financial, and legal veterans take executive founding roles in super{set} companies while working closely together with founding teams to develop and share best practices inside the close quarters of the studio. 

The supporting fund, super{set} Capital, provides investment resources to explore and launch new seed-stage ventures and is led by three Partners: Vivek Vaidya, Co-founder, and General Partner, previously CTO of Salesforce Marketing Cloud, brings over 20 years of experience in building enterprise software, data management, analytics, and AI; Jae Lim, General Partner, brings over 25 years of extensive strategy and financial experience to funding and maximizing capital efficiency and P&L discipline for every portfolio company; and Tom Chavez, Co-Founder, and General Partner, previously founding CEO of Rapt (acquired by Microsoft) and Krux (acquired by Salesforce), brings vision and experience to the launch and scaling of enterprise technology companies. 

“We think we can get our companies enterprise-ready faster by diversifying and sourcing talent from non-obvious places,” continues Tom Chavez. “I was given a shot, and I think every person deserves a fair shot opportunity to compete and perform at the highest level. If you’ve got the will, the smarts, and the work ethic, we’re committed to helping you go from good to great, and from great to virtuosic.”

After an early formation stage, super{set} now employs more than 50 people across the United States, and two of its six startups in stealth have garnered revenue within months of funding and launching.    

Interested entrepreneurs and prospective employees should visit:

About super{set}
Co-founded by Tom Chavez and Vivek Vaidya in late 2018, super{set} funds, forms, and builds startup technology companies. Super{set} engages deeply in the design and operations of its companies less as a traditional venture capitalist, more as a ‘player-coach’ with capital. All of super{set}’s portfolio companies are data-driven companies: they generate, capture, analyze, and protect data to transform enterprise operations and to deliver on the promise of AI, machine learning, and data science. To learn more, go to   

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