Braskem and Colormaq have launched a first Brazilian home appliance made from post-consumer resin

Braskem and Colormaq , a maker of white-line home appliances, are launching a line of semi-automatic and automatic washers with unique components made from post-consumer resin (PCR). These are the first Brazilian appliances to be made with this material.

Committed to the plastic cycle, Braskem and Colormaq have developed, in a close partnership, an alternative to various washer components using post-consumer resin. The parts were produced by the injection process and maintain the same quality and efficiency as those using virgin plastic as raw material. “This is exactly what Braskem is looking for with the position we announced last year in favor of the Circular Economy . Recycled plastic returning to the transformation chain and later to the consumer, as a new product, represents our commitment to support the chain in the effective deployment of the circular economy,” explains Fabiana Quiroga, responsible for Circular Economy and Recycling at Braskem.

There are several models of washers, with a capacity between 4.5 and 16kg, which have different designs and a lot of technology, innovation and efficiency in terms of washing. In addition to the components made from Braskem’s post consumer resin, the other Colormaq appliance parts are assembled with elements that are 100% recyclable.

Colormarq’s R&D area always seeks to balance the best consumer products in their projects, integrating sustainable awareness into their models. “The partnership between Colormaq and Braskem reinforces the commitment to deliver quality products to consumers, reducing possible environmental impacts. We are very pleased with the outcome of the project and are expanding the frontiers with new possibilities for conscious consumption,” says Jean Belmonte, Colormaq Executive Director.

About Colormaq
Innovation and customer focus have been at Colormaq’s DNA for over 43 years. Headquartered in Araçatuba with commercial and manufacturing operations also in São Paulo/SP and Feira de Santa/Bahia, it has about 2,000 employees and operates in more than five different market segments, such as production of semi-automatic and automatic washer, steel-made cabinets for kitchens, among others.
It serves more than 6,000 customers nationwide and exports to Latin American countries.