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The European Carton Excellence Awards’ Carton of the Year made of Metsä Board paperboard


Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, is delighted to announce that five cartons produced using its quality paperboards were selected as winners at the 2019 European Carton Excellence Awards at a ceremony which took place in Malta. Metsä Board’s paperboard was used for the ‘Carton of the Year’ produced by Printpark as well as for the winner of the General Packaging virgin fibre category converted by K+D. In addition, Metsä Board’s paperboard was also used for two Platinum Award winning cartons and for one Gold Award winning carton.

“We are extremely excited that, once again, a wide selection of cartons using our paperboards have been selected as winners, including the prestigious ‘Carton of the Year’,” said Maarten Florizoone, Sales Director, Converters Team at Metsä Board. “As the focus is now to reduce the use of non-renewable materials and meet consumer needs for total safety and an improved user experience, we firmly believe that our fresh fibre paperboards are well positioned to meet these requirements for future packaging. When our paperboards are combined with cutting-edge carton design, as shown by the quality of the entries received for these awards, the benefits are universal. I would like to express my thanks and congratulations to the converters and designers of these excellent packages”

The winners using Metsä Board’s paperboards were:

Carton of the Year

Carton Producer: Printpark
Brand Owner: Kadioglu Cosmetics
Paperboard: MetsäBoard Prime FBB Bright 355 g/m2

General Packaging, virgin fibre

Carton Producer: K + D
Brand Owner: Credentis
Paperboard: MetsäBoard Prime FBB 330 g/m2

Platinum Award for ‘Natural Elegance’

Carton Producer:  Omaks Packaging
Brand Owner: Cosmetize
Paperboard: MetsäBoard Pro FBB Bright 295 g/m2

Platinum Award for ‘Healthy and Safe’

Carton Producer:  Mayr-Melnhof Packaging Austria
Brand Owner: Sonnentor
Paperboard: MetsäBoard Pro FBB Bright 270 g/m2

Gold Award for ‘The Better Solution’

Carton Producer: A&R Carton Graz
Brand Owner: Hanfwerk
Paperboard: Metsä Board Pro FBB Bright 260g/m²

The European Carton Excellence Award is Europe’s most prestigious award for cartonboard packaging. Cartonboard is the perfect example of the circular economy being renewable, recyclable and biodegradable. It is also one of the best in communicating brand values, from luxury brands to everyday goods.

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Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

Metsä Group

Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers. 

In 2018, Metsä Group’s sales totalled EUR 5.7 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.

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