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Bud Light Debuts New Creative for NFI Season

Four new spots highlighting Bud Light’s crisp taste and an updated Bud Light Platinum will begin airing starting at NFL Kick-Off

New York, NY – WEBWIRE

Bud Light released four new ads just in time for NFL Kick-Off. The new spots highlight Bud Light’s crisp taste and a refreshed Bud Light Platinum.

The product-focused spots, “Recline” and “Crispy,” emphasize the crisp, refreshing taste of Bud Light capped off by the Bud Knight out of his armor. Both spots also highlight that Bud Light is not brewed with corn syrup.

Additionally, Bud Light Platinum will enter Bud Light’s medieval universe with two new spots titled “Bud Knight Platinum” and “Roofed Top Bar.” The Bud Light Platinum spots feature the familiar Dilly Dilly characters going out for the night in the kingdom and introduces a brand-new character – Bud Knight Platinum.

This NFL season, Bud Light Platinum will be the “Official Beer of Thursday Night Football.” Bud Light Platinum packaging has been refreshed with a new deep blue coloring, a slim can, and its 6% ABV and “Brewed for the Night” emblazoned on the pack.

“The NFL continuously offers an ideal platform to reach a huge beer drinking base, which is why we’re excited to debut brand new creative that highlights Bud Light’s taste and reintroduces Bud Light Platinum,” said Andy Goeler, Vice-President of Marketing, Bud Light. “We love being able to bring Platinum into the medieval world and highlight our new, premium packaging, while also continuing to showcase Bud Light’s quality ingredients and crisp taste during NFL Games this season.”

The Bud Light Platinum spots will debut this evening during NFL Kick-Off and product spots will begin airing this weekend during Week One NFL games.


About Bud Light

Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information,

About Anheuser-Busch
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 12 flagship breweries, 12 craft partners, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 employees across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.  From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit 

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