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Introducing, the New Sports Betting Projection Engine to Deliver the Best Odds

A new free-to-use platform catering to players in the regulated market.

Tel Aviv, Israel – WEBWIRE, a free sports betting projection tool powered by machine learning is available starting today for players in regulated markets. Founded by two ex-Googlers and gaming veterans, sidelines is the only odds comparison tool that pulls data from all available sources and regulated operators for better sports analysis.

The projection engine combines leading sports analysts, advanced statistical models and a robust set of algorithms that crunches data from all sources to provide top picks and find the best odds. The suite of tools are displayed in a clean and easy-to-use platform to meet the needs of casual sports players for an optimized experience.

Connected to all the major operators, pulls in real-time data from multiple sources to provide users with up-to-date odds comparisons to help users make the most informed decision.

Key features of the platform includes:


Projections from combines data from the leading analysts and fans in the industry and are paired alongside its proprietary set of advanced statistical models to give users the most accurate analysis in the market.

COMPARE ALL ODDS is connected to all the major operators to provide users with real-time information needed to find the best bet.

GET EXPERT BETTING TIPS algorithms provide users with the most relevant data, news, storylines and analysis.


See real time line changes to track public betting trends to help players find an edge.

BETTING COMMUNITY provides a community for players to share opinions on bets and received feedback from others.

“We are pleased to launch just in time for the start of the Football season to help players make smarter sports betting decisions faster than ever before,” said Or Lifshitz, co-founder and chief executive officer of "With just a few clicks, players can beat the bookies.”

Prior to launching, in 2017 its founders launched Fantasy Advantage a daily fantasy sports (DFS) tool designed to provide an advantage for casual sports fans entering DFS play. The tool uses state-of-the-art machine learning technology to help build custom optimized daily sports teams by suggesting the best picks for each position. The intuitive and clean custom-built user interface provides an advantage for new players to compete against seasoned DFS players.


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