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Berghaus welcomes new ambassador Anna Taylor


WEBWIRE

Berghaus, the Pentland Brands Ltd company, has announced 21 year-old up-and-coming climber Anna Taylor as the latest addition to its team of sponsored athletes.

Taylor, who has been climbing since the age of 10, will represent the trusted outdoor brand and assist in the development and testing of its next generation of high-performance clothing and equipment.

Anna started out as a competition climber, before developing a love for traditional outdoor climbing. Her most notable climbs are the Llanberis slate quarries in North Wales, and the first ascent of Priceless at Thrang Crags in the Lake District. Last year, she was the focus of Al Lee’s film ‘Just Anna’, and in November, she’ll be the sole female member of a team led by fellow Berghaus athlete Leo Houlding, on a climbing expedition to South America.

The move is part of the brand’s strategy to expand its athlete team with emerging homegrown talent to refresh and highlight the pioneering spirit at its heart. Berghaus aims to support a new generation of bold individuals who will push the boundaries of modern mountaineering and exploration, as well as tap into new expertise as it develops the next generation of products.

Kev McFadyen, brand director at Berghaus, comments: “Anna is one of the most exciting young climbers in the UK trad scene, and we’re delighted to have her join the Berghaus team. Just like us, she has big plans for the future, and we look forward to supporting her adventures – starting this November with her trip to Guyana with Leo Houlding and Waldo Etherington.”

Anna Taylor adds: “I’m really happy to join the Berghaus team, as I agree with everything that the brand stands stand for, and the kit is great! It’s nice to be working with a company that promotes adventure and pushing your personal boundaries, as these are both aspects of life that I believe are very important. I’m excited about the opportunity to work with the product team to help Berghaus develop some even better gear for women, and then have the privilege of being among the first to put new designs to the test on some challenging climbs.”

To find out more about Berghaus and its team of athletes visit www.berghaus.com, and keep up to date with Anna Taylor’s adventures on Instagram by following @anna_taylor_98.


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