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Mark Fry Named Vice President, Warner Music Nordics


Mark Fry has been appointed to the newly created post of Vice President, Warner Music Nordics. In this role he will work with Jonas Siljemark, President, Warner Music Nordics, to support our teams across the region in some of the world’s most advanced digital markets.

Fry will also continue to serve as Managing Director of Warner Music Finland, a title he has held since 2017, and operate out of the company’s Helsinki office.

Mark Fry says: “I’m honoured that Jonas has placed his trust in me to help him support our artists and grow our business across the Nordics. This is an exciting time for us as we’re taking advantage of new opportunities to super serve our artists and connect them even more deeply with fans.”

Jonas Siljemark adds: “Mark Fry is doing an amazing job leading our business in Finland and I wanted to tap his expertise for our wider business across the Nordics too. He’s a completely artist-focused exec who understands how to help acts cut through in today’s attention economy.”

Fry began his career at Warner Music Finland in 1997, rising through the ranks to become Head of Promotion. He left in 2001 to found Miidia, a digital rights management company, before joining Sony Music Finland as Marketing Director in 2004.

He returned to Warner Music Finland in 2008, when he was appointed as the company’s Marketing Director. In 2012, he was given additional responsibility for Warner Music’s marketing campaigns across the Nordics.

Fry was then appointed Managing Director of Warner Music Finland in 2017. Under his leadership, the company has remained the leading record company and domestic live agency in Finland, enjoying chart success with artists including ALMA, Antti Tuisku, Cheek, Ellinoora, Kaija Koo and Sanni.

This year has also seen Warner Music Finland mount an incredible campaign for rap duo JVG, whose album RATA/RAITTI went to Number One, while its tracks claimed all top ten places on the local Spotify chart.

Fry was also pivotal in Warner Music’s acquisition, earlier this year, of Monsp Records, the rap and hip-hop specialist which was one of Finland’s largest independent labels.

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