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ALEJANDRO Jr. starts at Colette


(Rotterdam, December4) Rotterdam-based company, EuroSenko B.V., announced today the launch of its silver accessory brand: ALEJANDRO Jr. After meeting with Colette, show room Marcona 3, and Vivo Italia s.r.l. last month, they decided to sell their first products—luxury cases for Apple’s iPod nano—at the exclusive Colette store in Paris. ALEJANDRO Jr. also plans to have a booth at Premiere Classe, a prestigious trade-show in Paris from March 2-5, 2007.

“I’m very excited about the launch of this brand,” said EuroSenko’s director, Mac Nakazaki. “Something to tell the rest of the world that you are different. That’s the spirit and inspiration behind ALEJANDRO Jr.”

From November 15 until the middle of March of next year, six different models of ALEJANDRO Jr. iPod cases will be sold at Colette*. The retail prices of the cases range from 840 to 68, 000 Euros (excluding sales tax). The most expensive case available is hand-crafted in gold and diamonds.

“This is fabulous. This is what people are looking for: luxurious and out of the ordinary,” explained Premiere Classe’s show manager, Patricia Lerat.

ALEJANDRO Jr. also plans to introduce nine new accessories on top of the iPod cases in March 2007.

For more information about ALEJANDRO Jr. and the new items contact Mahoto Harada of EuroSenko (Email:, Phone Number: +31-10-491-2697).
* Three silver cases and one gold case will be displayed and sold at the store.


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