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Anti-Churn Capability is Latest Product Enhancement to Drive Prepaid Revenues


Regional operators see prepaid boom but also substantial prepaid churn, which can now be prevented

ITU Telecoms World, Hong Kong, 4 December, 2006 – Leading provider of prepaid loyalty technologies to mobile operators, Business Logic Systems (Stand 11122.005, UK Pavilion in Hall 11), is showcasing its integrated loyalty campaign management solution – the InTeleStage™ Loyalty Suite, at ITU Telecoms World. This will include its latest, highly anticipated, Churn Model upgrade.

This total prepaid loyalty solution simplifies and speeds up the whole process of delivering churn-reducing and revenue-generating prepaid loyalty campaigns for all operators and is currently being used by leading Tier 1 mobile operators around the world, including the AP Region.

InTeleStage Loyalty Suite is a single, process-orientated, product, which consolidates all the necessary stages of conducting a successful loyalty strategy into one solution. The product handles all aspects necessary to run a seamless loyalty campaign, from mass data retention, detailed user segmentation, user profiling, to final operator-to-user communication during the execution of a campaign.

Latest enhancements to the Loyalty Suite include a Churn Model, which is based on predictive analysis tools that help to identify and understand the behaviour of users who have previously churned. Once this pattern of actual behaviour is then applied to the current subscriber base it can highlight those prepaid users showing similar patterns and who are, therefore, likely to churn. If this knowledge is then linked with a tariff planning tool the whole process can help detect what possible tariff model or loyalty campaign can be used to stop them from churning.

CEO of Business Logic Systems, David Walker, said, “At a time when prepaid take-up continues across the globe it is crucial for operators to be able to manage all aspects of their prepaid user bases. With the latest InTeleStage enhancements, including the powerful Churn Model predictive analysis tool, operators can prevent churn before it happens. Linked with other elements of the latest product package, including tariff plan simulation, InTeleStage provides networks with everything they need to conduct the best prepaid loyalty campaigning and management.”

InTeleStage Loyalty Suite is a ready-to-go, total loyalty solution that can be up and running to deliver several prepaid campaigns within months of installation, in turn leading to an extremely rapid ROI for the operator. Through the almost immediate effect the solution will have on an operator’s prepaid users - minimising their churn rate, encouraging them to recharge more and to purchase more services - there is no doubt that an ROI of as little as three to six months is achievable in every implementation.

Australian Tier 1 operator, Telstra, implemented an earlier version of the InTeleStage Loyalty Suite in 2005, before which time the operator was able to deliver only one or two loyalty campaigns to its prepaid users per year. On implementation, four campaigns became possible straight away, with around 15 campaigns during the first full year of use and in excess of 50 loyalty campaigns realistically predicted, per year, thereafter using a regularly upgraded system.


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