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Fujifilm introduces GF50mmF3.5 R LM WR lens, expanding available lens options for GFX series mirrorless cameras


Valhalla, N.Y. – WEBWIRE

The Electronic Imaging Division of FUJIFILM North America Corporation has announced the release of its FUJINON GF50mmF3.5 R LM WR lens, the smallest and the lightest (11.8 oz./335g) GF lens to date, featuring a maximum aperture of 3.5 and focal length of 50mm (equivalent to 40mm in the 35mm film format). When attached to a FUJIFILM GFX 50R digital camera, the combined weight is only 39.2 ounces (1,110g), making it easily portable and an ideal choice for street and landscape photography.
 
Lenses in the GF family deliver astonishing image resolution and rich tonal reproduction, made possible by the outstanding optical design and production technology FUJIFILM Corporation developed to process lens surfaces at sub-micron level precision. The GF lenses bring out the full potential of the FUJIFILM GFX 50S and GFX 50R mirrorless digital cameras, and they fully support the 100MP image sensor of the recently launched GFX 100. Coupled with Fujifilm’s unique color reproduction technology, these lenses deliver world-class image quality.
 
The GF50mmF3.5 R LM WR’s weather-sealed construction makes it dust and weather resistant and capable of operating in temperatures down to 14°F (-10°C), allowing shooting even in challenging conditions while maintaining optimum reliability.
 
The addition of the GF50mmF3.5 R LM WR expands the lineup of GF lenses to ten lenses. Complemented with various accessories, Fujifilm offers broad shooting coverage to deliver the joy of taking photographs with the GFX Series of cameras. 
 
Some of the main features of the new lens:
 
Engineered to provide incredible image quality
GFX System Cameras produce images with incredibly high resolution. This requires lenses to be precisely engineered so that they can properly resolve any image with clarity and detail. GF50mmF3.5 R LM WR consists of 9 elements in 6 groups and includes one aspherical lens element to minimize spherical aberration and barrel distortion. Crafted to produce sharp images, rich tones, and very little focus breathing, this lens is great for either still or motion capture. 
 
Lightweight and versatile for any shooting situation
Weighing in at just 11.82oz, GF50mmF3.5 R LM WR weighs less than a can of your favorite soft drink, making it the perfect companion to bring along with you for your next street photography expedition. You might just want to bring that beverage along with you since this lens is so portable.
Be ready for unpredictability with quick, responsive, and near-silent autofocus.
Having fast and quiet autofocus is critical when you’re roaming the streets looking to capture that perfect image. With a linear motor moving the focusing element quickly and precisely into place, this lens will be your go-to tool for reliability, speed and sharpness.
 
Weather resistant to keep the images coming
Work fearlessly in dusty or damp conditions and keep peace of mind when in freezing or terribly hot, humid conditions.  Weather sealed in ten places along the barrel, the GF50mmF3.5 R LM WR is capable of operating in temperatures down to 14°F (-10°C). 
 
The GF50mmF3.5 R LM WR lens will be available September 26, 2019 in the U.S. and Canada for a price of USD $999.95 and CAD $1,299.99.  For more information, visit https://www.fujifilmusa.com/products/digital_cameras/gfx/fujinon_lens_gf50mmf35_r_lm_wr/.
 
About FUJIFILM North America Corporation, Electronic Imaging
For more information, please visit www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
 
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  instant cameras and film, photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry, including offset plates and supplies, digital printing equipment and large format printers and ink. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial Division and Corporate New Business Development Division deliver products derived from Fujifilm’s core technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM  products and services. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
 
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
 
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 Fujifilm
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