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LaCie Unveils Exclusive Hub Designed by Ora-to


Combination FireWire and USB hub
Exclusive design by Ora-to
8 flexible cables included, 8 colorful LEDs
USB fan and light included

PORTLAND, OR (November 2006) LaCie today unveiled a stylish hub designed exclusively for LaCie by Ora-to. The LaCie Huby (pronounced hub-ee) includes two FireWire and four USB ports for easily connecting a variety of peripherals. Its round shape, glossy white polycarbonate finish and flexible cables give it a distinctive, modern look never before seen in a hub.

LaCie has a history of merging innovative technology with forward-thinking design, for which we consistently receive accolades, says Alexis Kobassian, LaCie Product Manager. Even something as simple as a hub can be viewed as a design object. LaCie Hubys unique shape sets it apart from any other hub on the market. It serves a function, but we also hope it sparks conversation about technology and design.

LaCie Huby works with Mac OS, Windows and Linux, allowing users to connect up to six devices simultaneously.* It comes fully equipped with eight flexible, twistable cables to instantly connect external storage devices, printers, media readers, keyboards, mice and more. Eight glowing LEDs indicate when a device is plugged in, with a different color for each port: white, violet, green, red, yellow, orange, blue and pink. Additional LaCie Hubys can be daisy-chained via FireWire or USB for extra connectivity options. LaCie Huby also ships with a USB fan and small USB light.

LaCie worked with designer Ora-to in 2005 to develop the exclusive LaCie Brick Hard Drive, a colorful set of stackable external drives that look like giant building blocks. His extensive portfolio includes LOral, Vogue Magazine, Heineken, Adidas, Kenzo, electronic musicians AIR, Honda, Guerlain, Swatch and Nike.

LaCie Huby is available for pre-order online and widely available via LaCies specialized dealer network early December at the suggested retail price of $79. It comes with eight flexible cables (five USB 2.0 and three FireWire 400), a USB extension cable, a FireWire 400 extension cable, and a fan and light that can be plugged in to the ports. For more product information, visit

About Ora-to
Though his name implies a Japanese background, designer Ora-to is French. A do-it-all designer, he was barely 20 years old when he created the very first virtual brand in 1998. Propelled to the front of the international scene, he then started prestigious collaborations with LOral, Vogue Magazine, Heineken, Adidas, Kenzo, electronic musicians AIR, Honda, Guerlain, Swatch and Nike.

About LaCie
LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton, Porsche Design GmbH, Ora-to and Karim Rashid make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau March (code 5431). For more information, visit

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Contact LaCie
Press Inquiries: Melissa Logan, 503-844-4500,
Sales Inquiries: Direct Sales, 503-844-4502,
Reseller Sales, 503-844-4500,

* LaCie Huby includes 4x downstream and 1x upstream USB 2.0 ports; 2x downstream and 1x upstream FireWire 400 ports. USB and FireWire host connectors must be plugged into the computer or LaCie Hubys ports will not work properly.


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