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Simpo Raises $4.5 Million to Enable Enterprise Product Managers to Introduce New Features and Increase Engagement Using Automation

Predictive software engagement platform enables enterprises like Walmart to introduce intelligent onboarding & education into its software in minutes, without requiring any engineering resources

Palo Alto, Calif. – WEBWIRE

Today, Simpo, the predictive software engagement platform, announced it has raised $4.5 million in seed funding, led by Redpoint Ventures, with participation from JANVEST, UpWest, Seedcamp, Elad Gil, and others. Simpo’s no-code platform allows product managers (PMs) at Fortune 500 enterprises to quickly drive software adoption by automating onboarding, repetitive tasks, and user education – to improve productivity.

The market for enterprise software continues to explode, with $186 billion expected by 2024. Yet, 52 percent of enterprise leaders say technology initiatives are failing due to “slow” or “reluctant” adoption from end users. Enterprises are constantly introducing new technology to streamline business and make processes more simple. When users fail to fully adopt new software, companies suffer from high onboarding and support costs, low productivity, and low user morale.

The Simpo platform is built on two fundamental foundations: automation and personalization. Simpo makes it easy for PMs to add walkthroughs, make announcements, collect user feedback, and automate repetitive tasks in the products they manage — with no code and without requiring any engineering resources. Simpo’s platform also collects data on software usage patterns over time to help PMs make data-driven decisions on what works, and what to build next.

“Enterprises are increasingly investing in software to stay competitive. However, users don’t adopt software when it isn’t simple to use, and easy to understand. Historically, enterprise software has never been simple, which is why it has been plagued by adoption issues for so long,” said Yuval Karmi, co-founder and CEO of Simpo. “Simpo makes it easy for any product manager to quickly simplify any software, automate away complexity, and instantly drive adoption to make users more productive.”

Simpo is built on three pillars:

  • Educate — Simpo’s in-app onboarding and Universal Knowledge Search make software easy to get started with, and easy to use.
  • Automate — Simpo automates away complexity, so software processes that previously took 20 steps to get done can now be instantly automated with a single click.
  • Predict — Simpo observes how users use the software over time, makes personal predictions for what each user finds useful, and provides prompts on what actions to take next.

“Lack of adoption is the greatest barrier to success for every enterprise competing in this business climate, where differentiation is increasingly driven by software innovation,” said Satish Dharmaraj, Managing Partner at Redpoint Ventures. “Simpo is really exciting because it has solved so much of the software adoption problem in a sophisticated, yet incredibly simple way. Robotic process automation is a transformative force, and now product managers are able to harness its power for the first time. As software continues to dominate the enterprise, Simpo is a critical piece in driving adoption and informing how and what products will be built.”

Simpo was founded by two experienced entrepreneurs with extensive backgrounds managing teams and working with enterprise SaaS. CEO Yuval Karmi has previously led development of new products at Duda, an enterprise web building platform. While at Duda, he met Simpo’s co-founder and COO, Yohanan Hruschev who led customer success. Jody Shapiro, former Global Head of Google Analytics, is an advisor to the company.

About Simpo
Simpo is the predictive software engagement platform for enterprises. Trusted by the world’s most successful businesses like Walmart, DuPont, Jet, and Monday, Simpo gives product managers an easy way to build engaging software experiences without requiring engineering resources. Simpo is backed by Redpoint Ventures, one of the world’s most reputable SaaS investors, with prior investments in Twilio, Stripe, and Zendesk. Other investors include JANVEST, UpWest, Seedcamp, Elad Gil, and others. For more information, visit

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 Software Adoption
 Product Manager
 Enterprise Software
 Startup Funding

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