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Virgin Media gives customers access to Asian TV apps at no extra cost


WEBWIRE
  • The Desi App Pack brings together two of India’s biggest TV entertainment apps
  • Eros Now and VOOT boast thousands of hours of shows and film on demand
  • Virgin Media will give its TV customers free access to the apps until Thursday 4 July which normally costs £12 per month or £6 per month for Asian Mela subscribers

Virgin Media has announced that it will be making its Asian entertainment apps available to view at no extra cost for its TV customers until Thursday 4 July. 

Virgin Media became the UK’s first Pay TV provider to add an on demand library of films and shows through two Asian entertainment apps.

This is an amazing opportunity to watch some of the finest Asian films and programming at no extra cost until Thursday 4 July.

The Desi App Pack brings together two of India’s biggest entertainment apps  – Eros Now and Voot – into an easy to access apps pack that allows TV viewers to watch a range of shows and movies at a click of a button.

There are 35,000+ hours of content for viewers to watch which is available in more than 8 languages.

Voot is bursting with exclusive original productions including It’s Not That Simple, Feet Up with the Stars, hit shows Bigg Boss, Khatron Ke Khiladi, Silsila Badalte Rishton Ka amongst others,  hand-picked shows from Colors Marathi, Colors Kannada, Colors Gujarati, Colors Tamil and over 400 movies including top regional language films

Eros Now has a blockbuster library of more than 12,000 films including 5,500 regional language films, 1,000 music videos and original productions such as Modi, Smoke, Operation Cobra and Enaaya.

If customers enjoy the apps, those who currently have Asian Mela TV as part of their subscription can add the service for just £6 per month. It is £12 per month for all other customers.

Customers can add the service though their TV set box or over the phone. To access the Desi App Pack, customers will need a V6 box and go to channel 800 and press the red button on their remote.

Over the past year Virgin TV has invested and bolstered its Asian TV offering with new channels and upgraded many standard definition channels to HD.

Desi App – Channel 800 (press red button on remote to access the app)

  • Must have a V6 set top box
  • Free to view until Thursday 4 July
  • After Thursday 4 July, it is £6 per month to add for Asian Mela TV subscribers, £12 for all others

About Virgin Media

Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.

Our dedicated, ultrafast network delivers the fastest widely-available broadband speeds to homes and businesses and we’re expanding this through our Project Lightning programme, which could extend our network to up to 17 million premises.

Our interactive Virgin TV service brings live TV, thousands of hours of on-demand programming and the best apps and games to customers through a set-top box, as well as on-the-go through tablets and smartphones.

Virgin Mobile launched the world’s first virtual mobile network and offers fantastic value and innovative services with 4G connectivity. We are also one of the largest fixed-line home phone providers in the UK and Ireland.

Through Virgin Media Business we support entrepreneurs, businesses and the public sector, delivering the fastest widely available broadband speeds and tailor-made services.

Virgin Media is part of Liberty Global, the world’s largest international TV and broadband company. Liberty Global connects 21 million customers through operations in 10 countries across Europe subscribing to 45 million TV, broadband internet and telephony services. It also serves 6 million mobile subscribers and offers WiFi service through 12 million access points across its footprint.

About Eros International Plc

Eros International Plc (NYSE: EROS) a Global Indian Entertainment company that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.

About Eros Now

Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 12,000+ Movie titles, Music Videos, Television Programming and others Eros Now caters to 142 million registered users and 15.9 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com

About Viacom18

Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

About VOOT

VOOT is a digital video-on-demand streaming service from the house of Viacom18.  With a content library of close to 60,000 hours across Viacom18’s network content, content around content, VOOT Kids and VOOT Originals, the platform caters to varying needs of discerning audiences across segments. Operating currently as an ad-supported service in India, VOOT has amassed close t0 60 million monthly active users. VOOT was awarded the coveted ‘Best app of 2016’ title by Google Play and VOOT’s Progressive Web App (PWA) product has won the IBC global innovation awards in 2017. VOOT continues to take the leadership mantel on innovation, across content, technology and marketing initiatives, aimed at providing an immersive experience to its users.


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