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TRIPP and Neurable Partner to Measure the Effects of Immersive Therapy and Combat Corporate Burnout

Neurable’s innovative brain-computer interface tools will measure the impact of TRIPP’s innovative, drug-free approach to reducing stress and improve wellness in the workplace and beyond

San Francisco, CA – WEBWIRE

BOSTON and LOS ANGELES, May 23, 2019 — TRIPP, an adaptive digiceuticals company that develops products to improve mental wellness, focus and productivity, today announces a partnership with brain-computer interface (BCI) company Neurable, to influence the design and validate the effectiveness of the TRIPP Wellness virtual reality (VR) experiences. The two companies share a common vision of using neurotechnology to support a deeper understanding of emotional behavior in the health and wellness industries.

Neurable’s technology provides best in class hands-free interactions, as well as cognitive analytics on human emotion for insight-driven and data-rich immersive experiences. Neurable will leverage biosignals such as brain activity and eye-tracking technology to accurately measure and calibrate TRIPP’s digital wellness platform, as well as provide insights to augment interactive content design.

“Measuring efficacy is critical to developing innovative treatments to reduce stress and improve wellness in the workplace and beyond,” said Nanea Reeves, TRIPP’s CEO and co-founder.  “Having access to the sensor-rich data from Neurable’s BCI technology during our development process is a vital step in understanding the emotional response elicited from our digital and immersive environments to inform our decisions from a scientific viewpoint.”

Neurable provides interactions and analytics solutions that are missing from today’s augmented reality (AR) and VR wearables. Its technology is powered by breakthrough Brain-Computer Interface research and signal processing techniques, which enable the company to deliver on the promise of truly useful BCI solutions for enterprise and consumer applications.

Its NeuroSelect SDK gives users reliable real-time control of software and software-controlled devices using only their minds, and its NeuroInsight APIs deliver raw data and cognitive insights, which can be used to build apps that make work environments safer, conduct objective user research, and tailor experiences to a user’s brain state. By combining proprietary algorithms with deep neuroscience knowledge, Neurable achieves levels of performance that far exceed the current state-of-the-art for detecting brain activity.

“We have seen proof of the tremendous value that neurotechnology can bring to applications in the high consequence training and architecture, engineering and construction industries,” said Dr. Ramses Alcaide, founder and CEO of Neurable. "Now we are excited to combine TRIPP’s award-winning VR wellness solution with our innovations in neuroscience and explore how together we can bring the value of BCI to the world of healthcare and wellness.”

About TRIPP’s Immersive Wellness Platform

TRIPP immersive wellness platform combines virtual reality with machine learning to adapt and change the TRIPP experience with each session — providing an experience that responds to each user with consistent usage. The design of the TRIPP experience leverages a large body of existing research on the use of technology in the mental wellness arena and utilizes proven mindfulness structures, targeted sound frequencies, visuals and interactions that have a multiplicative effect when administered through immersion. TRIPP is currently available as an Employee Wellness offering in the workplace supporting some of the world’s biggest companies who care about the wellbeing of their workforce.  TRIPP also works very closely with psychiatric and addiction recovery clinics to provide stress-relieving experiences to their patients.


TRIPP is a digital medicine company developing transformative experiences that improve mental wellness, focus and productivity. The company is delivering its immersive wellness platform to companies providing mindful-productive work breaks as a mechanism to improve employee well-being, as well as foster greater connection and better interactions between employees.

TRIPP’s founding team, CEO, Nanea Reeves, and President, Zack Norman have extensive video game and software development experience across platforms with several successful exits between the two of them.

The TRIPP development team is comprised of senior developers and creative talent from Comcast/NBC Universal, Disney, Qualcomm, Riot Games, EA, Activision/Treyarch and The Glitch Mob among others. TRIPP’s CTO Andreja Djokovic who also brings a background in neuroscience and pharmacology to the team.

TRIPP is headquartered in Los Angeles and also has an office in Chicago.

About Neurable

Neurable is a neurotechnology company building full-stack tools to interpret human intent, measure emotion, and provide telekinetic control of the digital world. Its software and hardware products make it possible for organizations to leverage the power of brain data in a reliable, consistent, and high-performing way for the first time.

Neurable is licensing its technology to enable completely new and immersive experiences that can measure, understand, and adapt to human emotions. Featuring a software development kit (SDK) with an analytics package and interaction suite, Neurable is a pioneering BCI platform that is focused on understanding human intentions and emotions. For more information, visit:



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