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BRF Goes to Prepare A Revenue Per Hour at APAS SHOW 2019


Launches of Sadia, Perdigão and Qualy will be served in recipes designed and prepared by the company’s advisory heads throughout the four days of the fair

BRF, one of the largest food companies in the world, will perform a real culinary marathon to present the launches of Sadia, Perdigão and Qualy at APAS SHOW 2019, the largest food fair in the country. The event takes place in São Paulo, Brazil, between May 6 and 9, and will bring together entrepreneurs from all over Brazil. Every hour, a new recipe will be prepared and served to the public that is in the booth and, in this way, the new products of the company will be presented in style and flavor.

“We will take to APAS SHOW all the expertise we have in animal protein, especially in poultry and pigs, focusing on products that offer practicality, quality and flavor. We see this moment as a perfect opportunity for the exchange of experiences and solutions for supermarkets, highlighting our main brands Sadia, Perdigão, Qualy, ”says Manoel Martins, commercial director of Brazil’s self-service BRF. “We want to expand our relationship base in the coming years, that is, jump from 200 thousand to 300 thousand customers. Fairs like this help us to advance in this trajectory ”, he says.

The BRF booth will have 305 m² and will be divided to suit different occasions of consumption. There will be the “Bakery Space”, in which the focus is products of the cold category Sadia; the “Convenience Space”, with the exhibition of products that offer practicality of the Sadia and Perdigão brands; the “Qualy Space”, with a complete portfolio of the BRF margarine family; the “Espaço Linha Ouro” - with the mortadela and the mini Perdigão sausage; the “Espaço Na Brasa Perdigão”, with emphasis on the products aimed at the barbecue, among others.

Know the launches that will be presented by BRF during the event:


Sadia continues to invest in practical, tasty and superior products. The brand presents new cuts frozen frozen in natura available in seven products: picanha, rump, on palette, rib tip, duckling, soft cushion and hard cushion. Each piece is about 600 grams to 1 kilo, and are ideal options for everyday meals, which can be prepared and seasoned in various ways to bring flavor and diversity to the dishes.

Another launch of the brand is the line ’Sadia Na Reciita’ which are chicken breasts cut, ported and also in versions already cooked, ready to be used in recipes. There will be five new product options: chicken in cubes, chicken in strips, both versions in natura or cooked and Filezinho (Sassami) cooked. The in natura products have packages of 400 grams, while the boiled ones will also be presented in the version of 2 kilos, ideal for the Wholesale and the Food Service.

Sadia still brings two products to reinforce its line of sausages: the Portuguese sausage and the country Sadia. The moment is propitious, because the winter is a seasonal period and increase of consumption of these items, by the use in broths and feijoada. The taste and quality of the brand, also present in these two releases.


Perdigão bets on the pleasure of eating together and proposes products with great flavor and that act as a link that unites people. The brand expands its NaBrasa line of barbecued products with four new pork products, seasoned and ready to prepare: Barbecue Ribs, Garlic and Herbs Picanha, Pancetta to the Touch of Lemon and Chimichurri Loin Cup. Practical and delicious, the cuts are great choices to bring variety and flavor to the barbecue.

Another novelty of the brand is the Perdigão Gold Mini Sausage, the product is marketed in the traditional flavors, Mustard and Garlic and Herbs. The innovations reinforce the taste and quality of the brand and offer an innovative sensorial experience for consumers looking for practical and versatile foods for different occasions of the day.


The brand of margarine most remembered and consumed by the Brazilian reinforces its portfolio of products in Apas, highlighting the recently launched Qualy Vita. The brand’s new vegetable cream is a source of omega 6, essential nutrient for daily heart care, is made with vegetable oils and has the unmistakable taste of Qualy. The product is commercialized in pots of 250 grams and 500 grams, in the versions with and without salt. Qualy has a product line that is considered the most complete in the category, with options that lead to addition of grains, zero lactose, aerial and traditional cream.

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