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Hallmark Cards Do More to Show Mom How Much She Means this Mother’s Day

Mother’s Day matters: 133 million Mother’s Day cards exchanged annually industry-wide


This Mother’s Day, Hallmark is encouraging people to see what a card can do to celebrate and recognize the mom in their life, amidst more ways than ever to reach out and stay in touch. With more than 1,200 Mother’s Day cards available, recognizing all types of moms and mother figures, including an expanded selection of Paper Wonder pop-up cards, this year’s Mother’s Day collection includes the perfect card for everyone and every type of relationship.

“Many people feel less connected than ever despite more ways to communicate than ever, and at Hallmark, we believe that cards have the power to change that,” said Lindsey Roy, chief marketing officer – Hallmark Greetings. “Digital communication may make it easy, but at Mother’s Day, there’s something about a card that just does more. Cards can do some pretty amazing things – they have the power to bring us closer, make us happier, rekindle relationships, and bridge the miles between us to keep our most important relationships strong.”

This Mother’s Day, Paper Wonder cards add new dimension and unique storytelling through memorable paper craft artwork in 35 different designs that double as a keepsake for Mom. Now available everywhere Hallmark products are sold, each intricately designed Paper Wonder Mother’s Day card showcases love and appreciation through clever folds, surprising pops and artistic details that inspire people to share with the moms in their lives.

As part of Hallmark’s new national marketing Mother’s Day campaign aimed at inspiring people to see what a card can do to stay connected, keep relationships strong and bring people closer together, Hallmark is partnering with Create & Cultivate on a Mother’s Day content series and brunch honoring moms. Hallmark’s Brand Mother’s Day TV commercial and Paper Wonder Mother’s Day TV commercial, which will air on the Hallmark Channel, cable and syndicated networks, are now viewable on Hallmark’s YouTube channel. Other marketing tactics this holiday season include social/online video, interactive digital ads, and streaming audio ads.

Mother’s Day is the third-largest card-sending holiday industry-wide with 133 million cards exchanged annually, following Christmas and Valentine’s Day. Hallmark’s more than 1,200 Mother’s Day cards recognize all types of relationships including stepmother, two moms, partner, former in-laws, dad-as-mom, dad’s wife, birth mother, mother of my child and anyone who is like a mother. Look for the latest designs and formats wherever Hallmark products are sold nationwide. Visit to watch the commercial, shop for cards online or find the nearest store.


About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide. Hallmark Retail operates about 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts is an emerging business selling a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit 

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